Brand of the Year 2020, Virtual Care -DayToDay Health

Selected as WCRCINT Brand of the Year 2020, DaytoDay Health is soaring high and scaling new heights in Virtual Care and Remote Patient Management under the dynamic leadership of Prem Sharma.

Company Name: DTDHI Pvt. Ltd.

Brand: DayToDay Health

Product/Service Offering: Virtual/Remote acute care services

Country: India, US, UK, Canada

Company Vision: Our mission is to empower patients to live healthier lives by enriching their care. Everything else — WHO we are, HOW we operate, WHAT we prioritize — flows from this challenge.

Company Mission: To become the gold standard in patient-centered care

Total Number of Employees In The Company: 200+

What is the USP of the brand product/services within your industry segment?

Our differentiators are described below in three pointers:

Coaching
Psychologists, nutritionists, therapists, and more are responsible for optimizing the health and recovery of patients. DayToDay provides each patient with a coach who stays with them from the beginning of their care journey to the end. The coach is constantly in touch with their patients, and they are very active and involved in the process, from personalizing the patient’s care plan to being present in the face of complications or problems to helping manage post-op care.

Content
Another area that doctors are responsible for is educating patients. To replicate this education piece, DayToDay recognized this need and creates consumer-friendly, bite-sized pieces of content in the forms of daily tasks, interactive media, courses of mental and physical skill-building, and more.

Context
After a patient has an operation, their doctor will ask them questions about the progress of their health to gauge whether it is necessary for them to return to the hospital. Technology is what ties all of this together and enables DayToDay to provide patients with this high level of care. DayToDay has built out an automated process in which the patient’s care team can perform health checks on patients every day through the DayToDay platform. Patients can upload photos of their wounds and provide detailed updates on their health daily, which helps identify problems and prevent them from escalating into bigger issues. This automation that DayToDay has implemented ensures that data is not lost and that follow-ups can happen frequently.

List the 5 most critical success factors of the brand in order of importance and kindly elaborate the same:

According to us the key factors are:

Quality – Building quality into the core product is vital. The core product must achieve the basic functional requirements expected of it. Higher quality brands achieve greater market share and higher profitability than their inferior rivals.

Consistency – It’s easy to blend in as white noise if your messaging isn’t consistent. If your brand standards aren’t clearly defined, or you have multiple people executing those standards to varying degrees of effectiveness, you might end up alienating your audience.

Visibility – Obviously, if people aren’t seeing your brand, they won’t be able to respond to it in any way. Though some potential customers will undoubtedly trickle in through organic searches and other inbound routes, the only way to build your reputation from scratch is to make your brand as visible as possible.

Value – Brands can also stand out by offering more value than their competitors; that can be done in a number of different ways. First, you could simply offer better products and services; if you offer a similarly valuable product for half the price, it will be only a matter of time before people start flocking to you.

Understanding – The best and most popular brands are the ones that understand their target audiences. They demonstrate this by creating messaging that is relevant for only one target niche; for example, if you’re targeting patients, you might mention a common medical problem, like having difficulty with understanding a procedure/surgery and giving the subsequent remedy.

How does the brand create value for consumers?

Because the majority of care journeys reach beyond hospital walls, patients are often inadequately supported in the preparation and recovery phases that will determine the quality of their treatment outcomes. DayToDay Health equips hospitals to unleash the full potential of their caregiving teams to transform patients’ lives. First, DayToDay presents a core Pathway for each acute care population that is based on global, evidence-based best practices for addressing various risk factors. Four intervention types used are: “Activate”, “Assess”, “Educate”, and “Coordinate”. Each intervention type manifests as a feature, content, or service piece in the solution.

Next, the clinicians collaborate with DayToDay to produce tailored Care Plans for their patients. These are configured by integrating the participating clinicians’ protocols, the patients’ past medical history, social determinants of health, hospital and geographical factors, and comprehensive care elements such as mental well being. All patient data is secured according to the highest global standards including those mandated by the US, UK, and EU. Each medical center receives a tailored DayToDay Care Plan to fit their specific acute care needs, derived from the core Pathway. This then allows the clinicians to carry out their patient care protocol with their capabilities enhanced by the DayToDay platform and service. The DayToDay features and services deliver the Pathway interventions that remove barriers for medical centers to efficiently deliver their highest quality, comprehensive care and remote monitoring around procedures. The features and services suite includes modules for: Wound Care, Critical Symptom Checks, Exercise/Physiotherapy, Nutrition Planning, Medication Adherence, Progress Checkpoints, Procedure Support and Wellbeing, Live Chat, Video Consults, Physician Dashboard, Caregiver Access, and Virtual Expert Coaching (e.g. Nurses, Nutritionist, Psychologist, Physiotherapist, etc.). This extensive suite allows us to provide end-to-end, virtual acute care management without leaving any needs unaddressed.

What is the most significant achievement of your brand in the last financial year?

While we have had many successes all along – our majority can be attributed to the many leading hospital chains vouching for our services. Also, we reimagined our clinical offering for COVID-19 treatment, and this has been strongly validated by our dozen enterprise partners who have deployed the product for remote monitoring of their employees.

What is the perception of your brand in the mind of your consumer?

We’ve been able to a carve a niche in this space of virtual health care space, owing to the following key attributes we’ve come to be known as:
Trust – Confidence that qualified experts are actively watching out for the patient’s health and well-being
Virtual – Ability to help the patient even if living far away
Reliable – Professional care coaches motivate patients to become an active participant and improve compliance
Consistent – From hospital to home, care plans that address unmet dimensions of treatment like psychological needs, caregiver involvement, diet queries, etc.
Efficient – Better coordination, early issues detection and management

 

What are future plans of the brand?

How have these been formulated keeping points off parity and disparity with similar enterprises as reference?
Currently we have operations in India, US, UK and Canada and we are planning to expand to Europe, SEA and GCC regions by next year. We also plan to expand our pathways (care programs) to more specialties.

What according to you is the impact that the brand has created in the minds of the consumers?

The brand has been able to add the following value propositions for the customers:
Increased patient understanding – Patients understand complex procedures/ surgeries better with a dedicated Care Coach for them. The patient’s caregivers are also adequately educated and trained in navigating complex treatment plans
360-degree comprehensive care: Whole-patient care and support for their nutritional, psychological, physiotherapy and overall well-being along with interactive chat support
Tailored plans – Improved service increases patient satisfaction with treatment tailored to individual patient needs
Active monitoring and assessment – Professional care coaches motivate patients to become an active participant and improve compliance.

What are the new innovations incorporated to create a better customer experience?

Though we are in the pre and post-surgical care space, the COVID breakout helped us in transpiring our core service to an enterprise model. The scientific research, clinically qualified enablers, and engaging content were created and adapted for a COVID-19 virtual care program. We brought the program to employers and hospitals who could remotely onboard, track and manage their employees/ patients going through COVID-19 symptoms/ virus. This has been a huge success for us with many corporates like Myntra, SKF, Aditya Birla signing up with us besides leading hospitals across the country coming on board for the COVID-19 platform.