Started in 1998, Prabhat is one of India’s leading milk and milk products company. With the motto of ‘health and happiness for all’, Prabhat has worked with dedication to bring prosperity to marginal farmers as well as to offer a value proposition to its qualityconscious consumers and associates. In the last two decades, Prabhat has adopted latest practices and techniques across all its business verticals including ingredient business, consumer business and exports, making it a leader in the curd, ghee and milk products market.
Its ingredient portfolio includes skimmed milk powder, whole milk powder, sweetened condensed milk and concentrated milk whereas Flava flavoured milk, Prabhat cow ghee, dairy whitener, Milk Magic sweetened condensed milk and pasteurised milk in poly pouch are favourites in the consumer portfolio and are simultaneously exported. Bactofication is a new technology introduced by the company and Prabhat uses the German Nutri Lock Technology and L Double AR Filtration to ensure hygiene and purity across its products. From sales management and manufacturing technology to improving cattle productivity, Prabhat has implemented the best in the class practices. Honesty and transparency are the hallmark of Prabhat’s dealings with the government, business associates and consumers. It strongly believes in sharing its wealth and contributing in national development by paying taxes etc, and practises the same with full commitment.
Prabhat’s logo – bold typeface and encased in white – signifies a new beginning as well as the purity of the products. Coming from the adage, ‘pink of health’, the word Prabhat itself has been designed in pink, suggesting freshness and responsiveness of the organisation.
The blue droplets signify happiness and the stroke underneath emphasises on the values the brand stands for. Prabhat has enriched everyday the lives of more than 50,000 marginal farming families and a large number of associates. In the last 15 months, its market share has increased by 15 per cent. For the year 2013-14, Prabhat generated a total revenue of Rs 2 billion.
The group has been pro-actively connecting not only with its employees but also with their families, further ensuring a common thread to link all the stakeholders from various business verticals.
It is one of the few dairy companies in India that boasts of specially designed evaporator and dryer to evaporate the milk and sugar solution together. Every product of Prabhat’s has high solubility index, quality consistency and has a perfect blend of milk solids, milk fats and sugar.