Himadri Foods Limited has been in the business of spices for the last six decades. It started out by exporting spices to the premium markets of Europe and America. Later, the company launched its own brand in the domestic market in 2005. It envisions to be the largest and leading manufacturer of spices in India. Its tagline ‘cooking is an art and you are an artist’ well specifies its ideology.
Himadri aims to offer better quality products by raising food and health awareness globally. It not only aspires to meet customer needs but also strives to develop new tastes and preferences all over India. The company intends to expand in terms of volume of products and market share in its category; it strives to augment quality control and to keep introducing new products to the market. The current market share of Himadri in terms of volume is 4000 tonnes and in terms of sales is Rs 400 million. The brand generated Rs 200 million revenue in the financial year 2013-14.
Himadri provides a wide range of products – some of them exclusive – that none of its competitors has got to offer. Himadri has an extensive and exclusive range of basic and blended products including Tacos, Manchurian and Jalzeera Masala. It offers superior quality products. Himadri is one of the few companies that uses stemless chillies and intact coriander for manufacturing and grinding in order to enhance the taste and aroma of the final product.
Himadri neither offers its products at lower prices nor does it compromise on quality. It strongly believes in providing the best possible quality of each of its products.
It has laid great emphasis on Research & Development to respond to the changing needs of the market. It has ISO 9001, HACCP and BRC certificates for quality and standards.
Himadri’s in-house laboratory is NABL accredited and abides to strict chemical and biological quality specifications. Every small or big department in the company ensures stringent quality control policies and encourages continuous research for efficient production operations and effective management strategies. Himadri started its brand with about five products and today it has a diverse range of over 50 products, serving new tastes and entering new markets by developing numerous ranges. This highlights both the importance and success of R&D within the brand.
The team is committed to process safe and superior quality spices as per customers’ requirements by using quality raw materials, strict hygienic conditions and proper testing procedures with a team of qualified and trained personnel.
The company communicates both directly and indirectly with the final consumer to ensure that both demand and preferences are satisfied. The company aims to achieve a market share of Rs 2000 million by 2020.