National Foods Ltd, Pakistan, began its journey in 1970 as a spice company, with a revolutionary product that popularised the concept of having clean, healthy food. In 1988, National Foods became the certified vendor of McCormick, USA. In the same year, National Foods, then a Private Limited company, was converted into a Public Limited, listed in all the three stock exchanges of Pakistan.
With a range of over 110 products in 13 major categories, National Foods is one of the largest food companies in Pakistan. National Foods is an ISO 9001:2008 (Quality Management), ISO 22000:2005 (Food Safety Management) and ISO 17025:2005 (Laboratory Accreditation) company. It also has Halal Foods certification and PSQCA product certifications for all mandatory food products which includes jams and jellies, marmalades, vinegar, iodized salt, pickles, red chilli, turmeric and curry masala.
However, the company’s philosophy remains unchanged over time. Even when the language – and the notion of only women doing the housework – has become outdated, in this age of rapidly changing lifestyles, fuelled by the rampant development of technology, consumers are compelled to alter their eating habits. National Foods responds to this challenge of developing innovative food products based on convenience and quick preparation in line with modern lifestyles and yet retains traditional values through its diverse collection of food products.
Their products include pickles, which have been a mainstay on the dining table for generations and are legendary for a uniquely mouth-watering flavour; recipe masalas, which have meticulously selected and blended ingredients; ketchup, which is made with 100 per cent fresh, red, plump, sunripened tomatoes and most pleasing variety of fruit jams.
Even after three decades, the company’s focus still remains on the customers’ needs through product development in line with changing market trends.
It took initiatives to make food hygienic and also to reduce the time spent in the kitchen by women. It aspires to give its consumers a more rewarding lifestyle which fosters their health and contributes towards personal attractiveness.
The wide range of National Foods products enjoys unparalleled acclaim across the world. National Foods products are famous globally for their freshness, taste, hygiene and value for money. Providing the exotic taste of Pakistan, National Foods products are distributed in over 35 countries across five continents, through their strategic partners. And with their continuous success, the company is rapidly making inroads into new markets worldwide.
