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Asia’s Most Promising Brands 2017 – Alfamart

Asia's Most Promising Brands 2017 - Alfamart

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Alfamart is one of Indonesia’s leading retailers with more than 5,000 stores providing affordable, high quality everyday needs. Each of its stores is founded on a ‘community store’ philosophy that shows its commitment as good corporate citizens by aiding the development of the community.

 

Staying true to the philosophy of a community store, every Alfamart store is dedicated to deliver friendly and genuine customer services and care for the surrounding community. To scout the best locations, Alfamart’s surveyors explore different cities to identify the locations, evaluate market potentials, traffic, competitions and consumer segmentation. The growth ofAlfamart stores is approximately 20 to 25 per cent per year.

 

Nice, clean and comfortable shopping environment and a systematic display to make it easy for consumers to find products are some of the important aspects that add to Alfamart’s friendly and genuine service. Alfamart sets high standards of integrity, innovation, quality, productivity, teamwork and customer satisfaction. These basic values are the foundation of the company’s corporate culture.

 

Alfamart participates in growing the surrounding community through its corporate social responsibilty (CSR) programmes that are divided into different categories. Alfamart Care helps the community through social activities, Alfamart Clean & Green works for a cleaner environment, Alfamart Smart supports education and Alfamart Sport sponsors sport activities. With the store chain always always willing to give, Alfamart SMEs help the small and medium entrepreneurs in the surrounding areas where Alfamart stores operate.

 

Adhering to the vision to empower small and medium entrepreneurs in Indonesia, Alfamart first opened the opportunity for franchise in 2001, and currently the number of franchise stores has grown to 1,500. With more than 50,000 employees, Alfamart is one of the largest single employers in Indonesia, hiring up to 1,500 people per month.

 

Over the years, Alfamart has been awarded with prestigious awards such as ‘Highest Store Equity Index’ from Nielsen (fourth time in a row), Top Brand Award from Marketing Magazine as well as Indonesia’s Best Brand Award (IBBA).

 

Power FACTS

Alfamart is one of Indonesia’s leading retailers with more than 5,000 stores providing affordable, high quality everyday needs

Alfamart is one of the largest single employers in Indonesia, employing more than 50,000 people and hiring up to 1,500 people per month

It engages in multiple CSR activities

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