Godfrey Phillips India entered the chewing category in 2010 with the Pan Vilas brand of premium pan masala. In a market estimated to be worth US $400 million, Pan Vilas has already made inroads with a 20% share in its key markets of Gujarat, Uttar Pradesh, Rajasthan, Madhya Pradesh and Delhi.
Pan Vilas is manufactured at Ghaziabad, a state-of-the-art plant that employs some of the world’s most advanced food processing technologies in providing a high quality, hygienic and impurity free experience. Immaculate packaging ensures that the promise of quality is met without compromises every time you pick a pack at the retail outlet.
Pan Vilas is a connoisseur’s delight. The delicately balanced blend and the rich trove of finest ingredients give Pan Vilas an unmatched and lingering taste. The brand does not contain the banned Magnesium Carbonate and thus goes a step further to ensure quality and establish trust.
“Shauq badi cheez hai” embodies the passion with which the brand has created Pan Vilas and salutes the spirit of connoisseurs who will go to any lengths to fulfill their quest for the best. Taking ‘Shauq’ to the next level, Pan Vilas continues to break new grounds and come up with more quality offerings and formats in the future.
Apart from using the finest ingredients for an unmatched taste, Pan Vilas became the first brand in the category to use a natural alternate to the banned additive Magnesium Carbonate. In terms of manufacturing too, Pan Vilas is superior – being made with some of the world’s most advanced food processing technologies at our state-of-the-art plants in Ghaziabad. Extending the brand further into the category, Raag, a pan masala in the popular price segment has also gained a sizable share of the market and is growing at a fast pace.
Pan Vilas Silver Dewz, a premium mouth freshener made of silver-coated flavoured Elaichi, is the newest addition to the Pan Vilas portfolio, expanding the brand’s range of offerings in the competitive mouth freshener category. Staying true to its commitment of offering consumers premium quality products and best-in-class experience, Pan Vilas Silver Dewz is prepared from the finest cardamom seeds from Munnar, Kerala and is coated with pure, super thin, silver leaves. The brand seeks to expand Pan Vilas’s range of offerings and provide more choice to discerning customers.
The brand does not contain the banned Magnesium Carbonate and thus goes a step further to ensure quality and establish trust.
In a market estimated to be worth US $400 million, Pan Vilas has already made inroads with a 20% share in its key markets.