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Asia’s Most Promising Brands 2017 – PT Media Nusantara Citra Tbk (MNC)


INT+ WCRC - November 21, 2017 - 0 comments

Asia's Most Promising Brands 2017 - PT Media Nusantara Citra Tbk (MNC)
Asia's Most Promising Brands 2017 - PT Media Nusantara Citra Tbk (MNC)

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PT Media Nusantara Citra Tbk (MNC) is a media company in Indonesia, founded in 1997. It is owned by PT Global Mediacom Tbk. MNC has core businesses in content and the ownership and operations of three of the 10 national free-to-air televisions in Indonesia. MNC has 3 free-to-air (FTA) TVs – RCTI, MNCTV and GlobalTV – as well as 18 channels created and produced by MNC that are broadcast on Pay-TV. MNC also has other media based businesses that support the company’s core businesses. Those businesses consist of radio, print media, talent management and a production house.

In 1989, RCTI started its operation as the first private national TV station in Indonesia. RCTI later on became MNC’s flagship national FTA TV broadcast unit after its acquisition by MNC in 2004. In year 1991, MNCTV (formerly known as TPI) started its operation as the third private national TV station in Indonesia. It was in the year 1997 when MNC was established as a media holding company. In 2001, MNC acquired Global TV’s shares. In year 2002, MNC re-launched Global TV with a new format. A number of channels like MNC Comedy, MNC Drama, MNC Infotainment, MNC Movie, MNC Fashion and Golf Channel were launched on Indovision in 2012.

 

Media Nusantara Citra (MNC) focuses on developing and expanding the content business and free-to-air television (FTA TV). As Indonesia is an archipelago consisting of over 17 thousand islands, TV is an effective and efficient media platform to promote products and services on a national scale.

 

For the company, social activities are a form of an ongoing commitment towards all stakeholders. The company is striving to provide added values in all of its operational aspects by maintaining a balance between its business interests and those of the general public.

 

MNC aspires to be a fully integrated media and multimedia group, with a focus on television broadcast and quality content delivered via appropriate technology to meet the market demands. It promises to provide the most comprehensive family entertainment concept and serves as Indonesia’s most trusted source of news and information.

 

Power FACTS

At the end of 2013, MNC’s three FTA TVs in aggregate, had 40 per cent prime time audience share

RCTI is the number one TV station with a 21.5 percent average audience share

MNCTV has a 12.2 percent prime time audience share

GlobalTV has a 6.4 percent prime time audience share