Bharat Petroleum produces a diverse range of products, from petrochemicals and solvents to aircraft fuel and speciality lubricants and markets them through its wide network of petrol stations, kerosene dealers, LPG distributors and lube shops, apart from supplying the fuel directly to hundreds of industries and several international and domestic airlines.
- Govt of India takes over the erstwhile Burmah Shell on January 24, 1976, to form Bharat Refi neries Ltd
- Gross revenue for operations soars to Rs 2760 billion (2013-14)
- Crude throughout increases to 28.69 MMT (2013-14)
- Market sales including exports surges to 37.37 MMT (2013-14))
BLAZE TO BRILLIANCE
In 1889, during the initial days of industrial development, an important player in the South Asian market was the Burmah Oil Company. In 1928, Asiatic Petroleum Company (India) started cooperation with Burma Oil Company. This alliance led to the formation of Burmah-Shell Oil Storage and Distributing Company of India Limited. Burmah Shell began its operations with import and marketing of kerosene. On January 24, 1976, the Burmah Shell was taken over by the Government of India to form Bharat Refineries Limited. On August 1, 1977, it was renamed Bharat Petroleum Corporation Limited.
The core strength of Bharat Petroleum Corporation Limited has always been the ardent pursuit of qualitative excellence for maximisation of customer satisfaction. Thus Bharat Petroleum, the erstwhile Burmah Shell, has today become one of the most formidable names in the petroleum industry.
ENGAGEMENT THAT ENTHRALS
In 1996, Bharat Petroleum went through a process of visioning, involving people at all levels, which evolved a shared vision and a set of shared values. Based on this, the company restructured itself, in a proactive move to adapt to the emerging competitive scenario. The functionbased structure was carefully dismantled and replaced with a process-based one. This made the company more responsive to its customer needs. Bharat Petroleum realises that, in the long run, success can only come with a total reorientation and change in approach with the customers as the focal point. Today, Bharat Petroleum is restructured into a corporate centre, strategic business units (SBUs) and shared services and entities. The organisational design comprising of five customers facing SBUs, that is, aviation, industrial and commercial, LPG, lubricants and retail, and one asset-based SBU, that is, refinery, is based on the philosophy of greater customer focus.
Research and development is an integral part of Bharat Petroleum. Besides the R&D facilities at the refinery and the Product Application Development Centre in Sewree in Mumbai, a new state-of-the-art R&D centre is being set up near Delhi. The R&D centres are being organised around three core groups – process and technology development, product application development and environmental engineering.
Bharat Petroleum endeavours to build and manage a strong brand image reflecting Bharat Petroleum’s core values of being ‘INCARE’, viz. innovative, caring and reliable. Emphasis is laid on continuously understanding the customer behaviour, tracking their changing needs and expectations, and meeting these needs in the most cost-effective manner.