Samruddha Jeevan Multistate Multipurpose Co-operative Society developed some revolutionary models which provide benefits to the agricultural sector and farmers. The company deals chiefly in the sale and purchase of cattle, milk processing, wormiculture, fertilisers, bio-gas and agricultural allied activities. The brand strives to climb the success ladder progressively and promises to achieve growth opportunities for everybody associated with it. It has successfully created a niche in the market across the country. In just a decade, it has grown admirably and aspire to do so in almost every sphere of the business on a consistent basis with an aim to add value to and strengthen the agriculture sector of the economy.
BLAZE TO BRILLIANCE India is an agricultural country. Though there are various sectors contributing to the Indian economy, agriculture is still a major pillar of it. If agriculture and its allied business can be streamlined in a proper way, farmers would be able to live a prosperous life. Thus, this motive acts as a strong foundation for the company’s growth. The Samruddha Jeevan Group started as a small-scale organisation in 2002; soon after that it was able to successfully reach out to people with its noble motive and branding in almost all sectors, including the Samruddha Jeevan Multistate Multipurpose Co-operative Society. People are now aware that the brand is a symbol of trust and growth. The company continues to make its strong impressions in people’s mind by introducing various projects like Samruddha Kisaan Yojana and Samruddha Kisaan Card.
FAITH FACTOR Samruddha Jeevan Multistate Multipurpose Co-operative Society is associated with the agriculture sector. They work for the betterment of a farmer’s life by introducing various schemes which can be implemented by farmers while farming. It’s like an allied activity within the ambits of traditional farming. This is the USP of the brand which makes it different from other brands and the activities of other organisations. Today, various beneficiaries are taking advantages of the schemes implemented by the company for their betterment. These farmers are enjoying the benefits not only in terms of financial aid but are also making a good cooperative platform for others. Its schemes like SKY (Samruddha Kisaan Yojana) helps the farmer by providing him with buffaloes or goats which eventually generate a tool for his other business. It strongly believes that use of such schemes will not only make a farmer’s life prosperous but also help farmers who often commit suicide due to poverty.
ENGAGEMENT THAT ENTHRALS Independent Marketing Executives (IME) are the backbone of its healthy profit margins. It has lakhs of IME’s and customers associated so far. IME’s are trained by the expert market research team which acts as a major motivational support for the holistic growth and prosperity of the company. At times, the company’s management team also works at odd hours to thrash out customised solutions for intricate problems and specific IME’s. The brand successfully carries out its activity by adopting the latest scientific methods along with a 24×7 necessary technical support, round the clock medical assistance, up to date modern amenities and timely expert guidance. Samruddha Jeevan Multistate Multipurpose Co-operative Society has meticulous skilled management staff to monitor and extend incessant services to its prospective customers. The company provides development support by various means like motivational programmes, business support material, immediate service, training and education, technology support, director and manager’s support, infrastructure, state coordinator, personal counselling and online business, etc.
INNOVEDGE In today’s age, Information Technology and use of computers is vital in accomplishing challenging targets and achieving desired goals. Computer and the Internet have become an integral part of every business enterprise and the company leverages these to their fullest potential. Its motive behind using such technology has always been to possess the latest equipment and facility which would help it to stand in an extremely technical and competitive business environment.
The company’s SMS gateway and website provides all the necessary information about the company to their clients. All CSC’s of the company are always well equipped to provide computerised online services through the latest technologies.
BRAND PROMISE The vision of the brand is to “Strive for excellence, create a world of prosperity and empower the common man.” Their mission is “to provide superior value, to be the best at what they do and to grow exponentially along with the stakeholders.”
FACTOIDS
1. Blood donation camp conducted at more than 400 locations across India on a single day.
2. It has the strongest agricultural business network.
3. Rapid growth from 1 company to 21 companies in just one decade.
PROMISE BEACON
1. 2002: The year of establishment
2. 328: The number of branches that the brand has across India
3. 5000: The number of employees that work for the organisation
4. Rs 1000 crore: The turnover of the company
5. 25: The number of benefi ciaries in lakhs through diff erent company schemes
