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Euro India Fresh Foods Pvt. Ltd is an India-based snack food manufacturer. The products manufactured by the company are tailor made to suit the Indian palate. Euro India Fresh Foods Pvt. Ltd is an ISO 22000:2005 certified organisation which is swiftly capturing the market. The tag line of the company, ‘Fresh Khao Healthy Raho’ assures freshness and superior quality in its entire product range.

The company’s products range from a wide variety of flavoured chips to beverages. Some of its products include Euro chips, Euro namkeens, Euro Getmore, Euro Wheels, packaged drinking water Euro Spa, Euro’s mango drink Fresho and lemon based drink Euro Lemoni. Euro’s chips are fresh and crispy. They are made from similar sized potatoes of finest quality which are first taken for wash and later run through manufacturing process.

Throughout the manufacturing process, the chips are not touched manually as they are made using modern manufacturing techniques. Even the packaging process is fully automated and each packet is nitrogen filled to ensure that the chips stay fresh and crispy for longer periods of time. Euro has come up with a bottle of packaged drinking water called Spa. The water is bottled after a series of purification and sterilisation processes, hence making it very safe to drink. Spa goes through a state-of-the-art purification process to ensure that consumers get pure and hygienic drinking water.

The founding vision of Euro was to enter the snack food and beverage market with the pious intention of giving healthy and quality food products to its customers and provide value for money. Euro products are unique by virtue of their quality and taste. Health consciousness is given prime importance over business benefits. Easy availability, wide distribution and consumer acceptance have created a huge demand for all its products. The product attributes and its packaging speaks for itself. The company has also collaborated with Walt Disney and brought out snack foods that make kids go crazy.

They include Euro Ringoli, Euro Bubbles and Euro Funfill. It caters to the taste buds of children with its creamy fillings. These are corn-filled snacks with cream filling which are healthy for children as they are baked and not fried. What’s more interesting is that each of these packets contains a little surprise in the form of attractive collectibles which are bound to appeal to the children. The company’s vision is to become one of the leading brands in the FMCG industry and to become the most innovative company in its business. It makes hunger satisfying products for every class of buyers. R&D and quality control are extremely important for Euro. Consistent research is carried out for product improvement, new product development and cost reduction at all of its manufacturing plants.

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