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Eicher Motors Ltd was the first Indian company to manufacture a tractor. It was in 1959 at Faridabad. The Goodearth company was established in the year 1948 to sell and service imported tractors. M.M. Lal, in collaboration with Gebr Eicher of West Germany, was the first one to manufacture tractors in India. It was in the 1980s that the company’s name was changed to Eicher Goodearth Company and today, the company has transformed into a complete commercial vehicle (CV) manufacturer with a wide product range.

The company is well on its way to achieve its vision to be recognised as an industry leader driving modernisation in commercial transportation in India and other developing markets. Since its inception, the company’s efforts have been towards providing value to its customers the result of which is reflected through the growing sales numbers.

Eicher Agro engines stand for low fuel consumption, reliability and value for money. These are used in multiple agricultural processes as a harvester, thresher, cold-storage, line shaft etc. These are available in the variants of 42 HP, 68 HP, 92 HP, 102 HP and 13 HP.

Eicher is committed to remain as the leader in customer satisfaction in India and emerging markets in the commercial transportation segment. The company has achieved such a position and trust among its users by maintaining global quality levels. The company believes in understanding and fulfilling customer needs and by benchmarking their systems and processes with best practices. The Eicher Group has diversified business interests in design and development, manufacturing, and local and international marketing of trucks, buses, motorcycles, automotive gears and components.

A journey spanning over five decades, Eicher has come a long way. These rewarding times saw the company grow, diversify, acquire, amalgamate, consolidate and expand – winning hearts and trust of clients, dealers/ distributors and shareholders alike. The journey of Eicher has been accompanied by various awards and recognitions such as the ‘Safe Transportation of Hazardous Goods ‘award at Global Road Safety Awards, Paris in the year 2008; ‘Pehla Qadam Safe Roads Safe Kids’ award at Global Road Safety Film Festival in Marrakech (2010), etc. Eicher Motors has specialist skills and experience in developing low-cost, better performance products. The company’s main focus has always been to adopt world class quality standards to become number one in customer satisfaction.

Currently, there are 175 distribution and after market points of Eicher in India. And the company is looking forward to extend its reach to more than 30 countries.

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