Etihad Airlines was established by royal decree in July2003 as United Arab Emirates’ national Airlines; and in mere four months, Etihad commenced its commercial operations. Etihad has firmly established itself as a world leader in the aviation industry despite the cut throat competition that the industry is beset with.
BLAZE TO BRILLIANCE
With a fleet of over 63 aircrafts that fly to over 84 destinations across the world, it has been acknowledged to be the best airline in the world. Operating out of the hub of Abu Dhabi, the company caters to the needs of the international audience and operates its allied businesses like Etihad holidays and Etihad crystal cargo that augment its growth. A board of directors that is headed by His Highness Sheikh Hamed bin Zayed Al Nahyan governs it, and it is the vision of this board of making Etihad a world leader, that has resulted in the tremendous growth and international success of this national brand.
Apart from providing excellent service in over the 1000 flights that it undertakes every week the company also launched their loyalty programme that has well over a million members now. It is a testimony to their commitment to pleasing the consumer and maintaining its leadership position that it has been awarded the ‘world’s best airline’ by the prestigious World Travel Awards not once but thrice.
ENGAGEMENT THAT ENTHRALS
The company’s growth rate has been astonishing and it continues to maintain what seems to be an ever increasing growth rate.
It is not only the leading airlines in the middle-east or the whole of Asia but encompasses all the six inhabited continents of the world. It reached the USD 2.9 billion mark in revenues as early as 2010 and has registered the highest growth rate in this quarter of 2013. The airline has thus contributed to the economy of the nation quite substantially.
It is venturing into the South American markets with a foothold in some of its busiest cities.The fact that it serves from the hub of Abu Dhabi provide both the UAE and the company with manifold advantages.
All the established players have had to make wayfor this newcomer in the industry after it proved to be one of the best both in terms of hospitality and business insight. The airline does not only provide comfortable air travel all across the globe but an experience that makes it the best option for the consumer.
The airline was established ten years ago as United Arab Emirates’ National Airlines.
It was established by royal decree of His Highness Sheikh Hamed bin Zayed Al Nahyan.
The company has a significant 30 percent stake in Airberlin, the sixth largest airlines in Europe as well as a 40 per cent stake in Air Seychelles.
The airlines serves to facilitate tourism in the county and the physical positioning of the enterprise provides it with easy access to both the markets in the west as well as the growing markets in the east.
It also placed the largest aircraft order in the history of the industry of over 205 new air craft of different makes.
It employs some of the best professionals in the industry in its executive board, making sure it has not only the best fleet but also the best in the industry managing its fleets as well