Faculty of Hotel and Tourism Management – UITM

World Centre for Research and Consulting (WCRC) provides a strong set of consulting capabilities to unlock business value by using strategic insights. The three key areas of our core competency are Brand Equity, Workplace Equity, and Leadership Equity. By using rigorous research and tailored models, we assist organizations to evaluate and build the power of their brand in the marketplace, build fair and high-performance workplace environments, and build leadership pipelines to change their organizations. By basing our consulting services upon the three pillars mentioned above, WCRC provides implementable strategies aligned with long-range business objectives and shareholder value.