The brand pioneered the business of fairness creams in India. No wonder, it is arguably the most widely sold fairness cream in India despite a lot of competition in the market of late. Fair & Lovely is committed to deliver safe and effective skin lightening benefits to its consumers. It has proven its effectiveness over the years.
BLAZE TO BRILLIANCE
Several decades ago, a scientist working at Unilever’s research centre in Mumbai, India, asked a question no one had before: If less Vitamin B3 in the body could lead to pigmentation, could the reverse be true? After extensive research, it was proven that Vitamin B3 could indeed lighten the skin. And thus, Fair & Lovely, the world’s first safe and effective skin lightening product, was born and launched in 1975.

FAITH FACTOR
The key player in the active mix is Niacinamide (Vitamin B3), which has been proven time and again to be a safe, reversible cosmetic skin and spot lightening agent. A unique blend of Vitamin B3 along with Vitamin C, Vitamin E and Vitamin B6 boosts the core efficacy of the product by providing potent antioxidants, added spot lightening and healthy skin benefits.
ENGAGEMENT THAT ENTHRALS
The brand’s commitment towards empowering women has inspired the initiation of the Fair & Lovely Foundation. The foundation initiates various education and employment-related programmes that give underprivileged women the power to overcome all barriers and change their lives.
INNOVEDGE
Multiple ingredients work on different pathways that are known to regulate and affect pigmentation and general skin appearance, and thus have a gentle yet perceivable effect on darkened skin, spots and overall skin tone, thereby delivering expert treatment like fairness. Other actives, such as glycerin (the world’s best known moisturiser), allantoin (a skin benefit agent) and skin identical fatty acids (e.g. stearic acid) also contribute to improving the skin tone and appearance.
BRAND EQUITY
Fair & Lovely has its noteworthy presence in over 30 countries. Around 250 million consumers across the globe strongly connect with Fair & Lovely as a brand that stands for the belief that ‘beauty that empowers a woman to change her destiny’.
Over the years efforts have been made to improve the formulation and deliver the best possible benefits. Fair & Lovely Advanced multivitamin is the best ever formula which has been designed and proven through advanced efficacy studies as well as consumer use tests to deliver unbeatable efficacy on various measures of skin lightening, thus giving an expert fairness solution.