WCRCINT Brand Trust Management (WBTM)
Brands globally have entered a new era, where trust rules. In a world turned upside down by the Covid-19 pandemic, there is an urgent need for brands to solve for both personal and societal problems, and trust, within that context, has become the make or break. We aim to communicate that trust in a brand is second only to price when consumers decide to purchase or purchase a new brand.
It is the basic foundation upon which human relationships are started, grown, and sustained. Once broken, it can be lost completely, but surprisingly, when earned, trust can act as a the shield for brands to take more risks and protect against turbulence. Today, people are craving human connection and meaningful engagement more than ever—At WCRCINT Trusted Brands, we encourage brands to communicate their stories more emotionally and thus create more trust. WCRCINT Trusted Brands is India’s topmost 3rd party Brand Endorser to consumers. We communicate that through effective media solutions. An award is meaningless if not communicated.
Introducing WCRCINT Brand Trust Management
We put trust at the helm and demand that brands apply a new way of thinking, measuring, and activating trust—shifting to creating data, instead of just consuming it. To meet this, we’ve innovated a new, proprietary framework called WCRCINT Brand Trust Management (WBTM) : Brand. Built on our decade of research and experience in defining and measuring trust, and validated in partnership with renowned academics and business leaders during Covid-19, WBTM is designed and ready for the landscape today.
Our Research is based on five trust-driving dimensions that diagnose strengths and weaknesses to build a comprehensive and actionable view for brands: Ability, Dependability, Integrity, Purpose and Recall.
In addition to these fixed dimensions, we also create WCRC metrics based on a brand’s specific business, challenges, objectives, and opportunities.
Trust is the active engagement with the unknown. Trust is risky. It’s vulnerable. It’s a leap of faith. That is the superpower successful brands need to survive, compete, and grow today.
About the Research: Brands evaluated for Trusted Brands 2021 are being evaluated on the basis of consumer trust in the industry, brand positioning, brand promise and brand Image. 100 broad categories in B2B and B2C are being taken. Winners are exclusively one per category. More than 5000 brands have been evaluated through primary and secondary data. The final research will be based on a primary audit with the brand. The Final list of selected 100 Trusted Brands will be displayed for consumer viewing on our website and other allied sites with each category and winner name along with 3 other competitors analysed. The full table of inners create instant and unshakeable faith with consumers.
Your Brand is what you communicateOur Brand Evaluation studies ensure the trust factors of Brand Positioning is given the utmost importance. Our communication to overall consumers create a superlative brand positioning strategy using the most potent media tools.
A Decade of Leadership
WCRCINT Trusted Brands
Communicate your story and generate more trust with your consumers. WCRCINT Trusted Brands helps boost the trust.
World Class Research. World Class Communications
Be ready to be a part of the next generation of Brand Equity Studies. Be ready to communicate successful stories to your consumers with increased connfidence.
WCRCINT Brand Management Matrix:
Brand Evaluation Parameters
Brand Evaluation Studies
Our Brand Evaluation studies ensure the trust factors of Brand Positioning is given the utmost importance. Our communication to overall consumers create a superlative brand positioning strategy using the most potent media tools.
Features & Benefits
A recognition is useless unless positioned and communicated to its consumers. At WCRCINT we use the power of digital, Tv, Print and Social Media to communicate your story successfully.