WCRCINT Brand Trust Management (WBTM)

Brands globally have entered a new era, where trust rules. In a world turned upside down by the Covid-19 pandemic, there is an urgent need for brands to solve for both personal and societal problems, and trust, within that context, has become the make or break. We aim to communicate that trust in a brand is second only to price when consumers decide to purchase or purchase a new brand.

It is the basic foundation upon which human relationships are started, grown, and sustained. Once broken, it can be lost completely, but surprisingly, when earned, trust can act as a the shield for brands to take more risks and protect against turbulence. Today, people are craving human connection and meaningful engagement more than ever—At WCRCINT Trusted Brands, we encourage brands to communicate their stories more emotionally and thus create more trust. WCRCINT Trusted Brands is India’s topmost 3rd party Brand Endorser to consumers. We communicate that through effective media solutions. An award is meaningless if not communicated.

Introducing WCRCINT Brand Trust Management

We put trust at the helm and demand that brands apply a new way of thinking, measuring, and activating trust—shifting to creating data, instead of just consuming it. To meet this, we’ve innovated a new, proprietary framework called WCRCINT Brand Trust Management (WBTM) : Brand. Built on our decade of research and experience in defining and measuring trust, and validated in partnership with renowned academics and business leaders during Covid-19, WBTM is designed and ready for the landscape today.

Our Research is based on five trust-driving dimensions that diagnose strengths and weaknesses to build a comprehensive and actionable view for brands: Ability, Dependability, Integrity, Purpose and Recall.

In addition to these fixed dimensions, we also create WCRC metrics based on a brand’s specific business, challenges, objectives, and opportunities.

Trust is the active engagement with the unknown. Trust is risky. It’s vulnerable. It’s a leap of faith. That is the superpower successful brands need to survive, compete, and grow today.