India’s Most Trusted CEO’s 2018: Badrinath Rao, CEO, Cattleya Technosys
Badrinath Rao, CEO, Cattleya Technosys brings in an elixir to eliminate and stamp out the hassles of cyber security and the risky transactions in the form of high-end technology enabled to cater solutions. Backed by experts and a 24/7 command center, Cattleya allows customers to focus on their core competencies, while the company manages critical parts of their business. Selected as India’s Most Trusted CEO, Badrinath Rao is creating an edge over the other with Cattleya that breathes technology embedded with value added services.
Your leadership style?
Assertive and Strategic
Your journey to the top?
The journey started with implementing ERP’s at client locations that involved managing expectations of various stakeholders leading into pre-sales, business development, partner management culminating into P&L responsibilities. This traversed multiple technologies & domains such as hospitality, governments, deep tech product companies, Oil & gas, Transport and Telecom over a decade followed by 11 years of on-going entrepreneurship managing client revenues, board responsibilities and eventually leading Cattleya as C.E.O and Co-Founder.
It’s often said that leaders these days must operate in an environment of extreme volatility. Do you agree? How does that affect the way you lead?
In my opinion extreme volatility isn’t the norm. However, it is to be expected over periods of time and most prudent leaders’ factor this. An accommodative but nimble approach to volatility in life and business helps overcome these situations. Over time, it helps build resilience within, ecosystem and the organization.
Tell us how you’ve approached change?
- Under transformational conditions, examining status quo, conceptualizing disruptive innovations to market place, positive thought process and communications combined with agility to realize beneficial outcomes.
- Under changed conditions, recognizing change, adapting by treating evolving circumstances as an opportunity.
How do you see the company changing in two years, and how do you see yourself creating that change?
Rapid growth across multiple geographies via a planned move from a pure B2B into B2B2C where we envision servicing a larger clientele, safeguard them with our IoT platform backed by command & control centers and on-ground responders. A strategic transformation of the existing human resources and services of the partners traditional business from a bottom of the pyramid to higher rungs via a tech-enabled approach resulting in up-skilling and higher per capita income with better margins while the client benefits by moving from a traditional solution, services, cost-intensive model to a tech-enabled, predictive, lower cost managed services model that can be scaled quickly would be the innovative change agent.
What Are Your 3 Biggest Accomplishments?
- Successful stints of entrepreneurship spanning over a decade
- Co-founding or being a part of product building companies based out of India before it became the buzz word.
- Work life balance
Cattleya Technosys is a product based, IOT Technology Company in the business of Electronics & Video Surveillance, Central Monitoring, Asset control, Analytics backed by Closed Loop Operations. Customers using Cattleya Products have signed multi-year managed services contracts for over 10000+ sites under e-Surveillance and Central Monitoring Services.