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India's Most Promising Brands 2017 – CUPID

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India’s Most Promising Brands 2017 – CUPID

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CUPID LIMITED was incorporated as a Public Limited Company in 1993 with the Registrar of Companies, Mumbai and listed on BSE (Bombay Stock Exchange) in 1995 and NSE (National Stock Exchange of India Ltd.) in 2016.


We are pleased to introduce ourselves as a leading manufacturer of quality male and female condoms headquartered in Nashik, India. It has one of the largest manufacturing facilities and R&D center . In addition to Nashik, the Company has its marketing office in Mumbai .Cupid Ltd. is successfully manufacturing since 1998 and marketing condoms in India and over 26 countries around the world.

The Company has also signed a non-exclusive long term agreement with United Nations Population Fund (UNFPA) for period of 3 years on 10th March 2016 to supply female condoms and for period of 8th March 2016 to 31st July 2016 to supply male condoms, Company is expecting for renewal upon its expiry. UNFPA is a front running organization addressing HIV, adolescent and unintended pregnancies program. This partnership is a step in the right direction to increase access to HIV-related services for young people, women and girls, including those living with HIV. This will cement this relationship further and ensure that social interests get married with business commitments.

The building blocks for the next level of growth has been laid. Events to watch as one moves ahead include approval from UNFPA for CUPID 2 Female condoms which could be a key trigger for the new markets. The other trigger would be the response to water based lubricant jellies that are poised for a mass-market debut.

The Company also entered into an agreement with National Department of Health(NDOH), Government of South Africa through our agents for supply of female condoms worth USD 16.3 million (INR equivalent of approximately 1,032.2 million). The execution for this order is already underway and is expected to complete the same by fiscal 2018-19. Besides this order, the South Africa and other Sub Sahara African countries are of strategic importance for the business. This country has the biggest HIV epidemic in the world, with an estimated 6.8 million people living with HIV in 2013. It was also estimated according to a survey that HIV prevalence among women was nearly twice as high as men.

The global contraceptives market size is poised to touch USD 33.6 billion in revenue by 2023. Despite the general increase in trends of condom use, there still exists a substantial gap in access to condoms for a large percentage of the population. This dichotomy highlights the important opportunities for strengthening demand and supply of condoms and the Company is well prepared to address it.


Cupid has a 3 year long term agreement for supply of both male & female condoms to WHO/UNFPA.
Cupid also undertakes contract research projects from other interested parties
Cupid Limited is the first company in the world to obtain pre-qualification status from WHO/UNFP for supply of both Male and Female condoms.
The brand has a vast experience of more than 17 years


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