With high-end manufacturing competence, aggressive marketing strategy, unremitting product innovation and effective supply chain management, Kajaria Ceramics Ltd. is India’s largest ceramic tile manufacturer. Indeed, from an unpretentious beginning when it commenced its journey over two decades ago, Kajaria has grown enormously and now straddles the Indian tile firmament like a colossus.
BLAZE TO BRILLIANCE
Kajaria Ceramics is widely professed as a brand leader in its sector. It is not only the largest producer of tiles in India, but also 14th largest manufacturer in the world. It has an annual aggregate capacity of 68.60 mn. sq. meters, distributed across nine plants – 1 in Uttar Pradesh, 2 in Rajasthan, 5 plants in Gujarat and 1 in Andhra Pradesh.
The company’s manufacturing units employ international standards of manufacturing processes. The intense automation, robotic car application, ensuring minimal chances for human error are one of the few reasons why Kajaria stands out as a pioneer in the industry. Be it technology, research, design or quality, the company continually braces itself adopting latest production techniques thus enhancing the quality of its products. Creativity and design ability of the company enable innovation and exclusivity of designs.
ENGAGEMENT THAT ENTHRALLS
Kajaria Ceramics offer more than 1500 options in ceramic wall and floor tiles, polished vitrified tiles, glazed vitrified tiles and much more. These tiles are available in an extensive range of colors, textures and patterns to complement bathrooms, living spaces, corridors, study rooms, kitchen and much more. These are renditions of the creativity of those who feel, rooms should be a reflection of beauty. With an unmatched commitment towards quality the brand have strived to adopt technologies and standards with the changing times.
Innovation and production remain Kajaria’s priority. No wonder the market and trade channels are always inquisitive about what the company will introduce next. The variety of revolutionary products is clearly in line with its status. After pioneering the tiles segment, Kajaria spearheaded into bathroom spaces with its brand KEROVIT, launched in 2014. The sanitaryware plant of this segment is positioned strategically in Morbi, Gujarat with a production capacity of 7 lac pieces per annum, while the faucets plant in Gailpur, Rajasthan operates with a capacity of 1.50 million pieces per annum.
The company’s biggest inspiration behind every design lies in the Indian consumers’ rapidly growing appetite for style and aesthetics. The company’s stride to match up with the customer and market demands has portrayed Kajaria as a synonym for quality, service and innovation not only in the domestic market but in the international market too. The company’s exemplary business accomplishments can be attributed to innovation and commitment to providing world-class quality. Its market edge over the competitors can be credited to the enviable promptness and speed with which the company caters to continuous and ever-evolving consumer trends. Raising the bar each time, the company has always been ahead of the innovation curve.
Kajaria’s stakeholders vouch for its excellence, diversity, availability, affordability and other pertinent attributes synonymous with the pride of ownership. At the end of the day, it is the company’s uncompromising quality standards and processes that make it the most trusted tile brand in the country.
Kajaria’s manufacturing multiplied 70 folds, since its inception in 1988
Kajaria is the first one to introduce digital glazed vitrified tiles In India
Kajaria pioneers the usage of Italian vibrating hopper technique to manufacture Grande tiles collection
Kajaria is also world’s 14th largest tile manufacturing company in the world (source: ceramic world review)
Kajaria has got 9 tile manufacturing plants, 1 sanitaryware manufacturing plant & 1 faucets manufacturing plant in India
All Kajaria Products are “Made in India”, and from here it exports to more than 20 countries including US & Europe
1988: Kajaria enters into a technical collaboration with Todagres S.A. Spain. Sets up the first plant in Sikandarabad, Uttar Pradesh
1996: Laid the foundation of its new manufacturing unit at Bhiwadi, Rajasthan. Which today produces over 24.5 MSM of tiles under one roof
2004: Launched vitrified tiles with imports. Today, Kajaria is the largest producers of vitrified tiles in India
2010: Going Digital, Kajaria has introduced digital technology in tile manufacturing and has commissioned 17 digital machines
2011: First ever acquisition of tile plant in Gujarat to cater to the western and southern market. Today, Kajaria has 6 such acquisitions
2014: Kajaria launched sanitaryware under brand KEROVIT, and in 2015 it launched faucets under this brand becoming a complete bathroom solutions provider