Onida is an electronics brand of Mirc Electronics, based in India. Mirc Electronics commenced its journey in 1981 with a goal of manufacturing television sets. It transformed into a complete consumer durable company with a wide product portfolio including flat panel televisions (LEDs and LCDs), air conditioners, microwave ovens, washing machines, mobile phones, etc.
Onida has been an enduring brand in the Indian consumer durable space and has won the trust of millions of consumers with its high quality products. Being an Indian company, it understands the unique requirements of the Indian consumer – more than any other company does. This has found expression in so many of the innovative products that have been launched over the years. This understanding of the consumer is one of the core strengths of the company that has enabled it to compete in the market.
Mirc has world class manufacturing facilities at Wada (Maharashtra) and Roorkee (Uttarakhand) with a capacity of over 3.4 million televisions and 240,000 washing machines respectively. The television sets manufactured by Onida are not just a hit in the Indian markets but have also been liked and trusted by millions worldwide. For Onida, a television is not just about delivering good picture and sound. It’s the entire experience from the moment one switches on the TV that counts. Hence one can find that even the remote that the company designs, the On-Screen Display (OSD) that appears on the screen, the menu options, etc. everything is customer-friendly.
The aim of Onida is to make Indians proud of the ‘Made in India’ label by providing highly innovative products, which are better than its competitors, which simplify the consumers’ lives and provide an unmatched customer experience. Living up to its image of introducing cutting-edge technology, Onida brings to the consumers a wide range of TVs including LEDs and LCDs made with innovation as the core ingredient. LED TVs represent technology and Onida has ensured that its LED TVs stand for innovative technology. Onida has made sure that the latest in technology is made more accessible.
Onida ensures that their manufacturing processes are geared towards delivering what best serves the customers, with the customers being at the centre of all their activities. Their competitive edge comes not from being lean, or through cost cutting, but simply by being optimal.
At each stage, the products go through a rigorous quality check that far exceeds usual requirements. This ensures that failure rates of the products are amongst the lowest in the industry.