3rd edition: Asia's Most Valuable Business Brands
The Taj Palace Hotel, New Delhi
The diﬀerentiated concept for print, broadcast and digital media involving the most valuable brands of the year among consumers for Innovation, Aspiration, Admiration. The only brands credibility benchmark process, which concentrates on sales boost through BRANDSTUBE, a property of WCRCINT.
Brand trust and loyalty benchmarking via Research and Analysis by ibrands 360 in the most transparent format of online survey, online voting, primary and secondary surveys, validated comprehensively by checks and balances to reinforce precision and authenticity.
The Most Valuable Business Brands of the year is based on the broad parameters of brand value proposition, brand persona, prestige, brand reinvention, social conscience, marketing connect and ‘Cult Premium’ (propensity to influence consumer action), rendering it a greater wide-sweeping and multi-dimensional competitive advantage.
Extremely innovative concept across all presentation formats. The largest multi-platform brand project, showcasing the chosen brands in the grandest version of print, portal and broadcast media formats. Others are primarily single-medium.
Asia's Most Valuable Business Brands defines the best in Asia.