Saudia Dairy and Foodstuff Company (SADAFCO) has been a leader in the UHT (long life) milk market in Saudi Arabia since its establishment in 1976. It captures more than half of the long-life milk market.
Saudia milk has been a pioneer in sustainable milk production in the region, guaranteeing unquestionable quality with products free from preservatives. This philosophy combined with state-of-the-art production facilities is the core of the company’s business.
SADAFCO has been associated with children through their best selling product-Saudia (200 ml) and it continues to supply generations with their daily needs of calcium, a vital mineral for healthy teeth and bones. Saudia milk contains upto 27 vitamins and minerals essential for healthy growth. Milk is also a good source of proteins, zinc and vitamins A, B2 and B12. SADAFCO also offers children flavoured milk with chocolate, banana and strawberry flavours in the range of 200 ml packs.
A trusted milk brand for more than 37 years, Saudia milk is SADAFCO’s flagship brand. The number one milk producing company in Saudi Arabia, it is associated with quality and nutrition that is ideal for the whole family. Every pack of Saudia milk is enriched with vital vitamins and minerals to ensure wholesome nutrition for the whole family. Since 2009, SADAFCO has extended its offering to children by introducing the ‘Junior Range’, fortified instant milk powder and convenient ready-to-drink packs for children between the ages of one and five years. The range is further extended with the addition of three fortified, growing up fruit snacks in orange, mango and apple-peach flavours in handy 125 ml size portions. To maintain the quality standards, SADAFCO implements a Food Safety Management System (FSMS) according to the internationally accepted ISO 22000:2005 standard. This includes programmes, plans, policies, procedures, responsibilities and resources involved throughout the processing of food products. SADAFCO also adheres to the motto that makes quality assurance everyone’s responsibility and not the sole domain of only one person or one department.
SADAFCO further wishes to develop, produce and market a range of nutritious food propositions for all age groups. It wants to grow itself to a level of being the first brand choice of consumers.