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‘SHAN’DAAR TASTE!

Founded by entrepreneur and philanthropist Sikander Sultan in 1981, Shan Foods is a leading spice company in Pakistan that caters to most of the domestic demand of spices apart from exporting its products to more than 50 countries.

Sultan recognised the potential of launching an independent company that could procure superior quality spices and recipe mixes and package them hygienically. There has been no looking back ever since. Shan Foods Pvt. Ltd has over the past decade changed more than ever before in its illustrious history.

The brand boasts of a presence in more than 50 countries across five continents. It has developed around 500 distributors in Pakistan alone focusing on both retail and wholesale. Even with the rapidly changing lifestyle, the brand maintains its true ‘Pakistani’ taste catering to people worldwide. Rejuvenating existing business, entering new ones, manufacturing high quality products and expanding into foreign markets are among the initiatives the company has undertaken with great vigour. It provides products of varied categories such as biryani mixes, curry spice mixes, spices mix for stir fried foods, deep fried foods, barbeque, pickles and desserts. Apart from these, a wide range of vegetarian mixes, instant foods and breakfast mixes prepared by the company are also in great demand. Today, Shan Foods Pvt. Ltd is Pakistan’s leading food company with its products being appreciated globally. Shan Foods is an ISO 9001:2008, ISO 22000 (Food & Safety Management) certified organisation, a certified member of SANHA (South African National Halaal Authority), BRC (British Retail Consortium) certified, FDA (Food and Drug Administration) registered and in compliant with PSQCA (The Pakistan Standards and Quality Control Authority).

Since its inception, Shan Foods has been governed by its core values. They shape the culture and define the character of Shan, forming the foundation on which its employees perform and make decisions.

Shan’s success is based on a dedicated team of professionals who collectively embrace a unique combination of the strong core values like timely delivery, achievement and commitment, excellence and dedication. The main reason for Shan Foods to have reached this position in Pakistan as well as the global market is the unmatched taste of its products, brand portfolio, R&D capability, unrivalled international spread and its superior qualitative spices.

Shan Foods has capitalised on the changing market trends and consumer tastes through product trials. It has made sure to churn out offerings that are best in line with consumer tastes. It maintains global presence primarily through exports.

Shan Foods has a very strong heritage and legacy which has given it a strong goodwill in all households. It is a recipient of Superior Taste Award from iTQi (International Taste and Quality Institute, Brussels) for the last four consecutive years. It has also received ‘Brand of the Year Award’ 2010-11, PAS Award 2010-11 and Consumer Choice Awards from 2008-2010.

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