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MAX: WCRC, Asia’s Most Promising Brands

MAX: WCRC, Asia’s Most Promising Brands

With an eye for global trends, MAX is the fastest growing international value fashion brand of the Dubai based Landmark Group. In India, MAX was established in the year 2006 with its first store in Indore. Today, MAX India has more than 130 stores across 50 cities with over 5000 employees.


MAX has become the largest fashion brand in India and the Middle East with over 300 stores across 16 countries; offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. MAX is able to constantly evolve and   successfully meet the requirements of the contemporary young middle class families who are aspirational, fashion conscious and exposed to western influences. It marked its annual 2015-2016 Sales turnover of INR 1800 Crores.


Max’s success is driven by its value pricing, clarity in merchandise presentation, market positioning, aggressive market penetration and a strong Management team. With passion for excellence and integrity in all aspects of our business, MAX’s sharp pricing across its entire range is a strong success factor with over 25% MRP advantage over its competitors. Max has a season on season merchandise sell through of 85%, which is the highest in the industry.


With an extolled mission to democratise fashion to the contemporary Middle class India, the brand promises ‘Look Good. Feel Good’ by offering the latest fashion with the best customer experience. The brand offers a varied range of 3000 styles capturing the latest international trends and designed in-house at great prices. The brand manufactures garments with independent suppliers in India and abroad who are long-term partners for the brand.


Scaling new heights Max houses a gamut to popular collections with fresh stock hitting the store every 45 days. It focuses on high product quality and freshness in its stores spread across 50 Indian cities. Innovative methods in technology, along with personal interactions, have become an imperative facet in communicating with customers. Wooqer ,a web-based private social media tool that allows the faster creation and dissemination of information, knowledge or data across MAX network and enables consistency and speed of communication.


The brand plans to cross its 200 store mark in India in FY 2016-2017, and will expand business in both metros, tier 1 and tier 2 markets. It plans to cross the 3000Cr turnover mark in the year FY 2018-2019. The brand seeks to create a seamless, 360 degree shopping experience for a customer through Omni-Channel which a powerful trend in retail and is widely considered as the future of the industry. MAX’s brand positioning is ‘Make Everyday Fashionable’, which is a reflection of the brand’s mission of democratizing fashion.

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