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India’s 50 top Brand: Spar is the Hypermarket Brand of the year 2018

Spar Fancy Dress

Spar Fancy Dress Poster, Image Source: Spar India Twitter

India’s 50 top Brand: Spar is the Hypermarket Brand of the year 2018

SPAR Hypermarket stands tall as the Brand of the Year as it remains receptive to introducing new products across categories and the various innovations to keep abreast of consumer trends. The Top 50 Brand in India 2018


Managing Director & CEO: Rajeev Krishnan

Spar Hypermarket

Spar Hypermarket Poster

SPAR Hypermarket is the Best Hypermarket Brand of the Year 2018. In India it was started in 2004, as a result of a strategic partnership between Dubai based Landmark Group’s Max Hypermarkets India Pvt. Ltd. & Amsterdam based SPAR International. The brand, SPAR International, started in 1932. With products at Lowest Prices in the market all through the year to Super Savers offering short lived temporary discounts; Or offering the best in class Private Brand offering under the ‘Save With SPAR’ – there is something for everyone, so that all customers can go back home knowing they have got great value for money.



Freshness has always been a focus area and a competitive advantage for SPAR, globally. SPAR offers  the freshest of fruits, vegetables, fish, and meat & poultry products, for all customers across all sales channels  – Store, Phone, Website & Mobile app. They also make sure that the customers feel spoilt for Choice by providing a wide variety of products; Fruits & Vegetables, Beverages, Grocery, Meat, Fish & Poultry, Dairy, Apparels, Plastics, Utensils, & Crockery, Home Furnishing etc. This gives their customers the opportunity to pick from a wide assortment of products & benefit from it. Their ‘Taste the World’ section allows customers to enjoy variety of cuisines from all over the world. The section also offers local Indian flavors from across the county. SPAR also launched South India’s biggest Hypermarket in Malleshwaram

They have pioneered processes, practices, & supply chain techniques that help maintain and boost freshness at all SPAR India stores. Local sourcing has helped them to deliver this promise, consistently.


Their Customer Service Call Centre is also available from 11 am to 8 pm every day. Technological advancements are shaping the retail industry in an inspiring way where SPAR focus on deploying the right technology to enhance the overall shopping experience. When it comes to customer value, they have progressed in leaps & bounds. The exclusive SPAR Studio enables every customer to reimagine their new home décor and the Self-Checkout Kiosks help customers jump the queue and checkout independently & faster.

The 4 brand pillars – Freshness, Value, Choice and Service are the USP of the company that defines who they are and creates a differentiation within the Indian retail industry segment.


Innovation is part of the SPAR DNA where it has been applied in all parts of the organization. Within the product assortment space, they have innovated to create new departments like

  • Grandma’s Corner – A place for spices, pickles and all things nostalgic- Inspired by our earlier joint family matriachs.
  • Wonder Years – Kids section for your little wonder which brings together food, stationery, toys and everything for kids.
  • Milkyway – An exclusive section for everyday dairy needs
  • Home Sweet Home – A dedicated area for all home décor requirements
  • SPAR Natural – A concept which offers foods which have positive health benefits for the customer

Ambience (Lighting, Color, Flooring):

LED Lights integrated with both Warm and White lights within section to bring out the look.  Categories were highlighted with brand colors like Beauty- Violet, Kids- Pink, Fish-Blue, Meat-Red, Grandma’s Corner-Brown, Farmer’s Market-Green, MilkyWay-Blue, etc.

Pricing Policy:

Pricing Policy signages designed in such a way that the brand value proposition is highlighted and provide direct reference of the said value propositions to the customers.

Signages & Fixtures:

Deep thought has been given to developing fixtures to modify customer shopping experience & most of the products display has been given uplift by modifying fixtures and designing of new fixture to change the Merchandise feel. Signages were designed in such a way that the brand logo (SPAR TREE) stands out in every signage and brand impact is created with positioning of logo in all the elements. New concept of Aisle Signages, Direction signages, department signages and category signages were conceptualized and implemented with both regional language and English language communication.


The brand looks at being aspirational but at the same time offers great value to customers.  The Value is delivered across multiple categories including Grocery, FMCG food & Non-Food Products, Fruits, Vegetables, Meat & Fish, Frozen Foods, Plastics, Utensils, Crockery, Homewares, Apparel and more. This value is delivered using multiple conversation points through the year – From Monthly Basket Campaigns which commit products at the ‘Lowest Prices; A ‘Farmers Market’ every Wednesday for Fresh Produce; ‘ Home Sweet Home’ which offers customers a chance to change the look and feel of their homes for less, ‘ Kitchen Fest’ which looks at creating value offerings for everything in the kitchen and more.

All delivered under the clear pricing architecture of ‘Lowest Prices’; ‘Super Savers’ & ‘ Save with SPAR’ creating a powerful price image within the store environment.

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