The Siddharth Shriram Group is the company behind one of India’s most loved brand, Usha. A Siddharth Shriram Group company, Usha International Limited (UIL), is one of India’s leading consumer durable manufacturing and marketing companies since 1935.
The group was incorporated by Lala Shriram, grandfather of Siddharth Shriram in 1889. Over the next 100 years, the group expanded into textiles, chemicals, sugar, automobiles, engines, nylon tyre cords, automotive components, edible oils, heavy chemicals (fertilisers), engineering foundries, sewing machines, fans and home appliances.
Usha sewing machines were introduced in 1940 and till today, they are the largest selling brand in the country. In the year 1997, UIL launched a fully computerised industrial knitting machine – Usha Passap E8000, targeted for the medium scale woollen garments manufacturers. Today, the group is poised to build on its heritage and deliver on the Usha promise of trust and durability. Usha International Limited is a multi product consumer durable manufacturing, marketing and distribution company.
The company is one of the largest consumer durable marketing companies in India. The range of merchandise presently includes sewing machines, electric fans, diesel engines, pistons, pins and rings, fuel injection equipment, knitting machines, hand tools, valves, marine products, marble and granite, brass ware, etc. The company also exports its merchandise to a number of countries. With a diverse portfolio, Usha sewing machines are the best selling sewing machines in the country.
Usha sewing machines are light in weight, automatic and have a thread cutter which assists in myriad sewing designs. Plus, these smart machines also offer over 30 stitch functions. Usha provides power, precision and convenience to give the consumers full creative freedom. The sewing machines offered by Usha have inbuilt motor and free arm for circular stitching.
Usha sewing machines are capable of doing fantastic sewing designs, stitching, zig-zag, picot, embroidery, button holing, button fixing, fip fixing, darning, quilting, cording stitch, smocking, fine blind hem stitch, over edging, lace work and satin stitch. With a mission to pursue excellence in all spheres of business activity, Usha International Limited believes in providing reasonable returns to its shareholders along with adding value to all its principal business operations. As one of India’s leading sales, marketing, distribution and manufacturing organisations, UIL strives to meet customer requirements at all times. It also provides customer satisfaction, thereby building trust in the company and all its products. Usha has launched a new water purifier which is also aimed to boost its name and brand image further in the market. With many advantages, the sewing machines manufactured by the company are bound to impress the consumers making use of the latest technology and advancements.