Rajnigandha pan masala, a premier offering from the house of DS Group, is one of the largest selling premium pan masala. The group enjoys a legacy of more than 80 years. Known for its inherent expertise in fragrance blending, the group pioneered in the perfect pan masala category. With perfect blend of precious ingredients and aromatic flavours including betel nut, catechu, lime, cardamom seeds, exotic ruh keora and premium sandalwood oil, Rajnigandha has been the preferred choice of aficionados of pan masala.
DS group is a rapidly growing multi-diversified conglomerate, with a turnover of more than Rs 48 billion this year. The group has strong presence in F&B, hospitality, mouth fresheners, tobacco, packaging, agro forestry, rubber thread and infrastructure. It remains committed towards creating premium quality products and has been credited with several breakthrough innovations over the last eight decades. It has evolved magnificently over the years and its undeterred pursuit for ‘Quality & Innovation’ has given impetus to consumer loyalty and satisfaction. To continue the heritage of paan, DS group introduced Rajnigandha pan masala in 1983, a premium offering to satiate the discerning paan lovers, who wanted the perfect taste of their good old paan in dry form. Rajnigandha has given its aficionados their choice of taste, to travel with them, to stay with them, handy for use anytime and anywhere.
The brand is targeted at the premium segment. Rajnigandha stands for taste of excellence that salutes the spirit of patrons of pan masala, who believe only in the best.
The company’s passion for perfection and quality has been the central premise of the brand. Continuing the true tradition of excellence, Rajnigandha is known for its consistent and delectable taste experience. Its thrust on quality begins with the procurement of best hand-picked ingredients and processing at world class, modern manufacturing facilities in Guwahati, Noida and Delhi. Also, it has superior R&D expertise and Quality Control policy that ensures the production of the same distinctive Rajnigandha that has made it the taste of millions of pan masala connoisseurs worldwide. They assure that the product is completely tobacco and nicotine-free.
The brand’s robust distribution network is well complimented by efficient agents, dealers and retailers across the country. Rajnigandha pan masala is available in 1.7g, 4g, 12g, 20g, 100g and 1000g pack sizes.