WCRCINT Most Valuable Brand: Omega, PRECISION AND CRAFTSMANSHIP
Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Omega is owned by the Swatch Group and has been the official timekeeping device of the Olympic Games since 1932.
MVB Reviews Lifestyle
BLAZE TO BRILLIANCE
Omega’s brand experienced resurgence with advertisements that focused on product placement strategies. Omega also adopted many new elements which are successful in increasing Omega’s market share and recognition.
FAITH FACTOR
Omega has frequently been the official timekeeper for the Olympics, beginning with the 1932 Summer Olympics. Olympic swimmer and multiple gold medalist Michael Phelps is an Omega Ambassador.
ENGAGEMENT THAT ENTHRALS
In 1947, Omega created the first tourbillion wristwatch calibre in the world with the 30I. Twelve of these movements were made, intended for inclusion in the observatory trials in Geneva, Neuchâtel and Kew-Teddington, and they were known as the Omega Observatory Tourbillions. Unlike conventional Tourbillion movements whose cages rotate once per minute, the 30I’s cage rotated one time each seven and a half minutes. In 1949, one of these delivered the best results ever recorded by a wristwatch up to that time.
INNOVEDGE
Omega announced the creation of the world’s first movement that is resistant to magnetic fields greater than 1.5 tesla (15,000 gauss), far exceeding the levels of magnetic resistance achieved by any previous movement. Most anti-magnetic watches utilise a soft iron-Faraday cage which distributes electromagnetism in such a way that it cancels the effect on the movement contained within.
Omega has instead built a movement of non-ferrous materials eliminating the need for such a cage and providing far greater resistance to magnetic fields.
BRAND EQUITY
Omega watches have the ideal watch for almost anyone, from the athlete to the fashionista. Classics such as the Seamaster offer a range of functionalities, while their dress watches deliver style and quality performance.
With advanced Swiss engineering, comes an array of features that add to the functionality and usefulness of a watch. Omega also offers unique visual features such as transparent dial faces and backs, as on the DeVille Hour Vision watch.
POWER FACTS
1. Founded in 1848
2. 5 year agreement as official timekeeper of PGA of America (2011-16)
3. “Omega Speedmaster Professional Chronograph” was the first watch on the Moon