WCRCINT Most Valuable Brand: Raymonds, THE COMPLETE MAN
Raymond commands a lion’s share in every Indian man’s wardrobe. Be it a common man or a rich business tycoon, Raymond has something for all. Its premium positioning further makes it desirable, which is why Raymond has a wide variety of products across price points.
BLAZE TO BRILLIANCE
Raymond Group is one of India’s largest branded fabric and fashion retailers. It is one of the leading integrated producers of suiting fabric in the world. The Group owns apparel brands like Raymond, Park Avenue, Park Avenue Woman, Color Plus, Notting Hill and Parx. It also provides a total textile solution in worsted, tailored clothing, denim, shirting, dress shirts and woolen outerwear.
Raymond always had a vision of being the finest. As the first brand to start over-the-counter sales of suiting, Raymond has the distinction of producing the finest suiting using super fine wool from 80s to 250s count and blending the same with superfine polyester and other specialty fibres such as cashmere, angora, alpaca, pure silk and linen. Raymond retails its brands through ‘The Raymond Shop’ – one of the largest networks of retail shops spread across various cities in India and abroad. It is also available in many multi-brand outlets.
ENGAGEMENT THAT ENTHRALLS
Termed as one of the most impressive advertising campaigns of all times, Raymond’s ‘The Complete Man’ campaign has played a vital role in elevating the brand value to new heights. By portraying a caring man, Raymond brought a revolution in Indian advertising.
Raymond’s consistent focus on cutting edge research and technology has resulted in pioneering new products which have set new benchmarks in the worsted suiting industry in India. Even as Raymond’s products have evolved with time, the brand still caters to the different faces of ‘The Complete Man’.
Abiding by the values of trust, excellence and quality, Raymond has the distinction of being the world’s largest integrated producers of worsted suiting fabrics. As an integrated player, it also provides end-to-end fabric solutions right from manufacturing worsted, woollen and linen fabrics to creating suits, trousers and apparels.
1. Raymond Group is one of India’s largest branded fabric and fashion retailers
2. Raymond was the first brand to start over-the counter sales of suiting fabric
3. Raymond has the distinction of being the world’s largest integrated producers of worsted suiting fabrics.