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Paseo


INT+ WCRC - September 5, 2016 - 0 comments

aapPaseoAsia Pulp and Paper Group (APP) one of the world’s largest pulp and paper companies is responsible for delivering quality products to meet the growing global demand for tissue, packaging and paper. On any given day, our products find their way into the hands of consumers in various branded forms, all over the world. APP’s Tissue Business Unit has a proven record of delivering quality tissue products for every hygiene need. The brands from the group are PASEO, LIVI, NICE, JOLLY, and TOPLY.

BLAZE TO BRILLIANCE
The company is a fully integrated tissue company with control over the raw materials from plantation to pulp to finished products. Started in 1972 with Tjiwi, today, APP markets its products in more than 120 countries across six continents.

FAITH FACTOR
PASEO, a luxurious range of premium quality tissues comes from the house of APP (India) Paper Pvt. Ltd., one of the largest pulp and paper companies in the world based in Jakarta, Indonesia. APP was started in the year 1972. Paseo being the most premium range which stands for Purity. The portfolio offers tissues across various categories that include facial tissues, toilet roll, JRT’s, HRT’s, M Fold, kitchen towels, napkins, and many more to suit every facility.

POWER FACTS
1. PASEO tissues are made from 100% virgin pulp and natural fiber.
2. All the Paseo products are Skin safe and Food Safe, and ISO certified.
PROMISE BEACON
1. APP was incepted in the year 1972.
2. APP markets its products in more than 120 countries across six continents.

ENGAGEMENT THAT ENTHRALLS
Over the years, it has expanded its operations significantly through the acquisition and expansion of several of its pulp and paper mills. It’s the brand’s commitment to customer satisfaction that enables to grow the share in paper sales worldwide and broaden its presence through offices in many countries. The brand believes ‘tradition and modernity go hand in hand’ which means it value long term relationships as part of its eastern traditions, while it is also eager to embrace the modern values of innovation and efficiency.

INNOVaapEDGE
PASEO tissues are made from 100% virgin pulp and natural fiber, and do not contain optical brightening agents as opposed to other tissues made from recycled paper. Tissues that are made from recycled paper are processed to look white and feel soft by adding brightening agents and softening chemicals that are harmful for the skin. All the Paseo products are Skin Safe and Food Safe, needless to say ISO certified too.

BRAND PROMISE
The brand aspires to become a leading and respected global pulp and paper company that provides superior values to customers, community, employees and shareholders responsibly and sustainably.It plans to continue the legacy through giving more variety to consumers to suit each of their tissue needs without compromising on quality ever.