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KidZania


INT+ WCRC - September 5, 2016 - 0 comments

kidzaniakidzaniaKidZania is a safe, unique, and interactive indoor theme park that empowers, inspires and educates kids through real-life role-play activities. Built like a city, i.e. the size of 6 Olympic-sized swimming pools, it is complete with paved roads, battery operated cars, buildings, a functioning economy and its own currency. By blending reality with entertainment, it provides an authentic and powerful developmental platform where kids can discover, explore, and learn about the real-world.

 Blaze to Brilliance
The history of KidZania starts like all great stories start, with idealistic passion and an unwavering spirit stimulated by a communal desire to create something better. From a kid’s perspective things were just not going as well as they could be: governments operated inefficiently, societies were becoming inequitable, valuable resources were routinely squandered and values were seemingly more and more negotiable. It was the collective thinking in the imagining of something better by kids all over the world that led to its creation.

Faith Factor

POWER FACTS
1. The first KidZania was established in Santa Fe, Mexico City.
2. Kids can independently visit more than 60 exciting establishments.PROMISE BEACON
1. Kidzania have developed a comprehensive and integrated security system.
2. With the size of 6 Olympicsized swimming pools, it is complete with paved roads, battery operated cars, buildings, a functioning economy and its own currency.

The first KidZania was established in Santa Fe, Mexico City. The day the first city was founded thousands of kids came. They quickly embraced the city as their own and became passionate about its activities. Their participation provided useful feedback to the city planners striving to meet the needs of the city’s ever-growing population. Kidzania have developed a comprehensive and integrated security system that encompasses: Controlled Access, Highly Trained Team, RFID Security Bracelets and CCTV Cameras to monitor each every activity.

Engagement kidzaniathat Enthralls
It provides a rich learning environment where kids foster their autonomy, creativity, decision-making skills, problem solving and social values. There are no rides and video games! KidZania represents industries present in the real world like private services, public services, entertainment, airline, automobile, retail, restaurants and factories where children can play the role of a Pilot, Surgeon, Detective, Chef, Engineer, TV Producer, Radio Jockey, Car Mechanic and many more.

Innovedge
KidZania has its own functional economy just like any other nation, around which the experience of KidZania lies. Throughout the journey of KidZania, kids learn to earn, spend and save kidZos, thus better understanding various aspects of financial literacy! Integrated into the role-play element of KidZania, kids reap the benefits of the working world by being paid for the activities they undertake with KidZania’s very own currency, kidZos, as part of the city’s supply and demand economy. Upon entering KidZania, kids receive a cheque of kidZos and have the choice to use kidZos as either cash to purchase goods and services at all KidZania locations. They have a banking system where children can save their kidZos, request a debit card and manage their finances at the bank branch or through the ATMs, located inside KidZania only. When opening a savings account, kids will receive their very own debit card that will be customized with their name and signature.

Brand Promise
KidZania continues to blend education with entertainment with a city built to scale for kids which is as big as 6 olympic swimmimg pools. Kids can independently visit more than 60 exciting establishments that include a Bank, Hospital, Police Station, Fire Station, Aviation Academy and Theatre. Each activity offers a unique role-play experience where kids learn financial literacy, careers, teamwork, independence and real-life skills.