i-FLO is a brand from Gujarat Heavy Chemicals. Established in 1983, it has diversified portfolio of business ranging from FMCG products, textile to chemicals.
BLAZE TO BRILLIANCE
The company is a part of the Sanjay Dalmia Group and a Public Limited Company listed on the Stock Exchange. It follows global standards and International Best Practices which has contributed to its growing leadership in these industries. It has a strong backbone of around 3500 acres of land dedicated to salt pans at Vedaranyam, Nagapatinam District, Tamilnadu. Production during a normal season is about 1,50,000 Mt of salt. The Salt Refinery is equipped to produce edible high quality salt. It offers state of the art facilities with the latest equipment, large raw material stock area, warehouse and so on.
Quality is given paramount importance at GHCL. A sophisticated laboratory is dedicated to quality monitoring and assurance. Quality checks at every stage of procurement, processing to packing, ensure that products are at their best. The Salt Refinery is ISO 9001:2008 certified in quality management systems. It is also an ISI certified unit. Recently, i-FLO launched premium quality honey in southern part of India. The brand is sourcing finest quality honey from different parts of the country. An internal quality control team checks raw honey at the lab and test physical and chemical parameters thoroughly to check adulteration. Periodically external agencies audit the facilities at sourcing points and filling factories.
ENGAGEMENT THAT ENTHRALLS
Indian consumers have by and large become health conscious, and are increasingly buying products that would bear a beneficial impact on their health, keeping this in mind the company has developed Iodised Salt with Herbal Extract to match demand in the market. Dalmia Research Centre in Coimbatore developed this fitness salt, which is a premium iodised salt with herbal extracts. The company will be getting into whole spices such as pepper and cardamom under the i-FLO brand soon. The brand, which has until now concentrated on the markets in the South is planning to introduce premium iodized salt with herbal extracts in Maharashtra and Goa.
i-Flo incidentally, has the greatest reach of salt variants – from basic refined iodised salt and crystal salt to specialised variants like Mild Salt (Low Sodium), Double Fortified Salt (Iron Fortified) and premium iodised salt with herbal extracts. Salt variants apart, i-Flo table dispensers (like the Catch salt and pepper) has hit the Indian market. GHCL has been the major supplier of high purity iodized edible salt suppliers in south India for many years. The integrated system under one roof makes it possible for GHCL to meet stringent timelines. Adding to this, the entire manufacturing process of these products is highly automated with a closed conveyor belt system ensuring the salt is untouched by human hand.
To keep pace with the introduction of newer salt variants, the company will expand its production facility at Chennai to 1 lakh tonnes a year from the existing level of 60,000 tonnes and strengthening its distribution network. The new plant will be operational by December GHCL prides itself on being ecofriendly and has introduced method of effluent treatment in the salt industry. The effluents are recycled by discharging them into an area earmarked for this purpose and solar evaporated.