Star Rating Criteria
★★★★★: Exceptional performance and leadership in the category.
★★★★☆: Strong performance with significant market presence.
★★★☆☆: Moderate performance with room for growth.
Insights
Telecom Sector: e& and stc lead with exceptional brand strength and recall, reflecting significant investments in technology and customer experience.
Banking Sector: QNB and Al-Rajhi Bank demonstrate strong brand equity, supported by robust financial performance and customer trust.
Energy Sector: Aramco and ADNOC maintain dominance, though diversification efforts are crucial amid global energy transitions.
Real Estate and Aviation: Emaar Properties and Emirates Airlines showcase the UAE’s prowess in infrastructure and global connectivity
Research Methodology
Data Sources:
Online Secondary Sources: Provided insights into brand strength and value across the region.
Evaluation Criteria:
Brand Recall: Measured by consumer recognition and awareness.
Brand Strength: Assessed using Brand Strength Index (BSI) scores, reflecting marketing investment, stakeholder equity, and business performance.
Consumer Preference: Determined through consumer surveys and market research data.
Countries Considered:
United Arab Emirates (UAE)
Saudi Arabia
Qatar
Kuwait
Bahrain
Oman
Jordan
Lebanon
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World Centre for Research and Consulting (WCRC) provides a strong set of consulting capabilities to unlock business value by using strategic insights. The three key areas of our core competency are Brand Equity, Workplace Equity, and Leadership Equity. By using rigorous research and tailored models, we assist organizations to evaluate and build the power of their brand in the marketplace, build fair and high-performance workplace environments, and build leadership pipelines to change their organizations. By basing our consulting services upon the three pillars mentioned above, WCRC provides implementable strategies aligned with long-range business objectives and shareholder value.
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