LG Electronics plays a large role in the global consumer electronics industry. LG Electronics’ products include televisions, home theatre systems, refrigerators, washing machines, computer monitors, and smartphones. With 2013 global sales of $53.10 billion, the company operates its business through five divisions: Mobile Communications, Home Entertainment, Home Appliances, Air Conditioning & Energy Solutions and Vehicle Components. LG Electronics has five business units and more than 110 operations worldwide, employing 84,000 people. LG Electronics owns Zenith and controls 37.9 per cent of LG Display.

BLAZE TO BRILLIANCE
LG Electronics launched the LG Chocolate phone in 2005 and is the second-largest LCD TV manufacturer worldwide as of 2009. By 2005, LG was a Top 100 global brand and in 2006 LG recorded a brand growth of 14 per cent. Its display manufacturing affiliate, LG Display, is also currently the world’s largest LCD panel manufacturer. In 2010, LG Electronics entered the smartphone industry.
FAITH FACTOR
LG Electronics was established in 1958 and has since then led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. The history of LG Electronics has always been surrounded by the company’s desire to create a happier and better life.
ENGAGEMENT THAT ENTHRALS
The letters in the logo ‘L’ and ‘G’ in a circle symbolise the world, future, youth, humanity, and technology. The company’s philosophy is based on humanitarianism. Also, it represents LG’s efforts to keep close relationships with its customers around the world.
INNOVEDGE
LG Electronics manufactures a wide range of smartphones and tablet devices. From mobiles powered by Android to those with state-of-the-art cameras, LG flip mobiles boast of features that let the users customise their mobile experience. LG feature phones with advanced features like full Qwerty keypads and latest connectivity options like Bluetooth, high resolution cameras and vibrant screens makes everyday communications a pleasure. LG Electronics continues to develop various electronic products, such as the world’s first 84-inch ultra-HD TV and smart appliances.
BRAND EQUITY
In 2014, LG revealed three new additions to the G series of tablets, each which will include LG’s Knock Code feature, allowing users to unlock devices with a series of taps. The tablets also feature Q Pair which allows tablets to sync up with a smartphone and for phone calls and text messages passed on to them in real time. LG Electronics is striving to become the number one in the world by collaborating in various business and technology fields and by strategic alliances with internationally famous companies.