With top film stars endorsing the brand, Lux has always been on the top slot in the beauty soap segment. Lux is a global brand developed by Hindustan Unilever Limited. The range of products includes beauty soaps, shower gels and bath additives. It is the market leader in several countries including India, Pakistan, Brazil, Thailand and South Africa.
BLAZE TO BRILLIANCE
The brand was founded by the Lever Brothers (today known as Unilever) in 1899. The name changed from ‘Sunlight Flakes’ to ‘Lux’ in 1900, a Latin word for light and suggestive of luxury. Lux toilet soap was launched in the United States in 1925 and in the United Kingdom in 1928. Subsequently, Lux soap has been marketed in several forms, including handwash, shower gel and cream bath soap.

FAITH FACTOR
Lux provides a link between the inspiring role models and the real life with the campaign, ‘Lux brings out the star in you’. The benefit it provides is more than just beauty – it’s as much about the confidence that comes with beautiful skin. Lux products are manufactured at 71 locations with more than 2,000 suppliers and associates providing the raw materials. It has key markets in Brazil, Pakistan, China, Bangladesh and South Africa and is a market leader in soap bars in India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand and Vietnam.
INNOVEDGE
HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. Lux has fine fragrances crafted by the world’s best perfumers with a host of exotic ingredients like purple lotus, sea minerals, strawberries, sandal and many others. It delights the senses with its signature ranges.
ENGAGEMENT THAT ENTHRALS
Lux’s exquisite product range includes the Classic Collection, Mood Enhancers and Fine Fragrance Elixirs. Having pampered generations of women, this Classic Collection is now enhanced with state-of-the-art silk protein extract for silky skin like never before. The range come is two variants – Strawberry & Cream and Peach & Cream. The Mood Enhancers range is crafted with the icy freshness of cooling mint and the invigorating power of sea minerals to transform your skin from dull to vibrant in an instant. The Fine Fragrance Elixirs is a stunning range of body-washes is crafted with spell binding fragrances and exotic ingredients.
BRAND EQUITY
Lux encourages women to express their beauty by giving them a million dollar feeling every time they use one of Lux’s exquisite products. It has stood the test of time and many competitors.