THE COOLNESS OF MINT
BLAZE TO BRILLIANCE
Dabur Pudin Hara contains mint extracts as the main ingredient and gives quick relief from stomach aches and related disorders. Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. Pudin Hara is a trusted, fast-action remedy for stomach problems like stomach ache, gas and indigestion. The medicine is completely natural and safe.
FACTOIDS
- Pudin Hara is a trusted, fast-action remedy for stomach problems like stomach ache, gas and indigestion
- Dabur has introduced its innovative ‘Pudin Hara Lemon Fizz’ in a diff erent format along with the goodness of Pudina
- The medicine is completely natural and safe
- The product is useful even outside of homes, such as at a birthday party or a wedding dinner, providing instant relief and eff ective solution from heartburn and indigestion
FAITH FACTOR
The company is the leader in herbal digestives with 90 per cent market share. It is a leading consumer goods company in India with a turnover of Rs 52.83 billion (FY12). Mentha arvensis or mint oil is used for treating stomach disorders like indigestion, gas problem, acidity, etc. and is the main ingredient of ayurvedic medicines like Dabur’s Pudin Hara.
ENGAGEMENT THAT ENTHRALS
Stomach problems and related illness can cause a lot of trouble in anyone’s life and Dabur’s Pudin Hara provides comfort to the consumers instantly. Pudin Hara liquid and pearls are made from a blend of mint oils with excellent carminative and digestive properties. They provide quick natural relief from stomach ache, gas and indigestion without any side effects. The product is useful even outside the comfort of homes, at vulnerable places like a birthday party providing instant relief and effective solution.
INNOVEDGE
Dabur has introduced its innovative ‘Pudin Hara Lemon Fizz’ in a different format along with the goodness of pudina. Most of the antacid powders that are available in the market provide quick relief but are essentially chemicals, whereas Dabur Pudin Hara Lemon Fizz provides effective relief with the coolness of pudina.
BRAND EQUITY
There has been a continuous evolution of the brand due to the changing consumers trends. Pudin Hara is available in different product formats to provide convenience to consumers. Herbal heritage with familiarity of mint (pudina) as an effective traditional ingredient in stomach care has built years of trust in India as well as many other countries.