Samsung is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, the company is transforming the world of television sets, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. The company employs 286,000 people across 80 countries with annual sales of $216.7 billion.
The company focuses on four areas: digital media, semiconductor, telecommunication network and LCD digital appliances. The digital-media business area covers computer devices such as laptops, computers and laser printers, digital displays such as televisions and computer monitors and consumer entertainment devices such as DVD players, MP3 players and digital camcorders and home appliances such as refrigerators, air conditioners, air purifiers, washers, microwave ovens and vacuum cleaners.

BLAZE TO BRILLIANCE
Samsung is the world’s largest manufacturer of mobile phones and smartphones fuelled by the popularity of its Samsung Galaxy line of devices. The company is also a major vendor of tablet computers, particularly its Androidpowered Samsung Galaxy Tab collection, and is generally regarded as pioneering the phablet market through the Samsung Galaxy Note family of devices. Samsung commenced its operations in India in December 1995 and today it is a leading provider of consumer electronics, IT and telecom products in the Indian market.
FAITH FACTOR
Samsung India has won several awards and recognitions for its corporate initiatives as well as its product innovations in audio visual, home appliance, IT and telecom product categories. Providing next-generation network infrastructure and solutions with outstanding technology and successful experience is the core vision of Samsung
ENGAGEMENT THAT ENTHRALS
Samsung began operations in India from its manufacturing complex located at Noida, Uttar Pradesh, in 1997. This complex today houses state-of-the-art facilities for colour television sets (including 3D, LED and LCD TVs), mobile phones, refrigerators, washing machines and split air conditioners categories. The Noida facility is ranked as the number one amongst all Samsung subsidiaries in terms of delivering the highest productivity for colour televisions, refrigerators and mobiles.
INNOVEDGE
In October, 2014, Samsung, in partnership with Bharti Airtel, has announced the launch of India’s very first Integrated Digital TV (IDTV). As part of this, Samsung’s range of Smart Direct TVs will come designed with an in-built Airtel digital satellite tuner which will enable DTH signal reception without the need for customers to install an external set-top box (STB).
BRAND EQUITY
‘Creativity ’, ‘partnership’ and ‘great people’ are the three key strategic pillars that are now part of the company’s culture, business operation and management. That is proven by annual sales of more than 400 million mobile devices worldwide, fuelled by their smart phone technology. Relentless commitment to quality, continuous dedication to customer satisfaction and unparalleled standards of service is what differentiates it from the competitors. Samsung believes that living by strong values is the key to good business.