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Sony


INT+ WCRC - September 11, 2015 - 0 comments

sony-trade-mark-250x201JAPANESE FINESSE

One of the most recognised brand names in the world today, Sony Corporation, Japan, established its India operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span of 19 years, Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country’s foremost consumer electronics brand. Combining the talents of artists and engineers, Sony seeks to create exceptional products that touch the hearts of the consumers every day.

FACTOIDS

  • Sony India has a strong service presence across the country with 365 service outlets
  • Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 20,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations
  • In a span of 19 years, Sony India has exemplifi ed the quest for excellence in the world of digital lifestyle becoming the country’s foremost consumer electronics brand
  • Sony promotes the collection and recycling of end-of-life products and incorporates consideration for recycling into product design

BLAZE TO BRILLIANCE
In India, Sony has its footprint across all major towns and cities in the country through a distribution network of over 10,400 dealers and distributors, 270 exclusive Sony outlets and 23 direct branch locations. Moreover, Sony’s 19 sales branches cover a total of 450 cities. It has also developed a network of 270 Sony centres and established 30 warehouses across the country to manage its supply chain effectively. Relentless commitment to quality, continuous dedication to customer satisfaction and unparalleled standards of service is what differentiates it from countless competitors and reflects a true image of all that is Sony.
FAITH FACTOR
With names such as Bravia, Xperia, Alpha, Cyber-shot, Xplod, Sony hi-fi, Memory Stick and PlayStation, Sony has established itself as a value leader across its various product categories of audio-visual entertainment products, information and communications, recording media, business and professional products.
ENGAGEMENT THAT ENTHRALS
Sony India is one of the most widely recognised consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after-sales service. Sony is committed to ensuring that both the products and the marketing activities employed truly make a difference to people’s lifestyles and offer them new dimensions of enjoyment.
INNOVEDGE
Sony India has recently launched its unique ultra high speed SD card UZ series with fast data transfer speed and compatibility for smart phones and cameras. The new card is ideal for professional or semi-professional photographers and videographers as it offers enhanced speed. Available in storage capacity of 32GB and 64GB, the new memory card comes with data transfer speeds of 95MB per second (read) and 90MB per second (write). The newly launched SD cards are protected with moulded resin and the memory card is durable, shockproof and resilient to extreme
BRAND EQUITY
With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is recognised as a benchmark for new age technology, superior quality, digital concepts and personalised service that has ensured loyal customers and nationwide acclaim in the industry.

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