From politicians and social activists to industry leaders and the fashionistas, there is hardly anyone today who isn’t addicted to ‘tweeting’, that is writing a crisp 140-character message and uploading it on the net instantly. Twitter Inc. is based in San Francisco and has more than 25 offices around the world. Twitter is an online social networking service that enables users to send and read short 140-character messages called ‘tweets’.
The registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device app.

BLAZE TO BRILLIANCE
Twitter has become internationally identifiable by its signature bird logo. Twitter allows users to update their profile via their mobile phone either by text messaging or by apps released for certain smartphones and tablets. The company has experienced rapid growth over the years. It had 400,000 tweets posted per quarter in 2007. This grew to 100 million tweets posted per quarter in 2008. In February 2010, Twitter users were sending 50 million tweets per day. By March 2010, the company recorded over 70,000 registered applications. By June 2010, about 65 million tweets were posted each day, equalling about 750 tweets sent per second.
FAITH FACTOR
Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and in July 2006 the site was launched. The service rapidly gained worldwide popularity with more than 100 million users who in 2012 posted 340 million tweets. As of July 2014, Twitter has more than 500 million users, out of which more than 271 million are active users.
ENGAGEMENT THAT ENTHRALS
Twitter is the best way to connect with people, express oneself and discover what’s happening. Businesses use Twitter to share information about their services, gather real time market intelligence and create relationships with customers, partners and influencers. Twitter is ranked as one of the ‘10 most visited’ websites worldwide by web traffic analysis.
INNOVEDGE
The company’s mission is to give everyone the power to create and share ideas and information instantly, without barriers. Twitter supports the use of more than 35 languages. The company functions with the support of 3,600 employees in offices around the world.
BRAND EQUITY
In 2013, Twitter was one of the 10 most visited websites and has been described as “The SMS of the Internet”. A February 2009 Compete.com blog entry ranked Twitter as the third most used social network based on their count of six million unique monthly visitors and 55 million monthly visits. In March 2009, a Nielsen.com blog ranked Twitter as the fastest-growing website in the Member Communities category. Twitter had annual growth of 1,382 per cent, increasing from 475,000 unique visitors in February 2008 to seven million in February 2009.