Providing cooling solutions across the globe, Blue Star is one of the most trusted brands in the domain of central air-conditioners. Fulfilling the needs of corporate, commercial and residential customers, it has established a leadership postion in the segment. It has a diverse range of air conditioning — Screw Chillers, Water Cooled Centrifugal Chillers, Scroll Chillers, Condensing Units, Double Skin Air Handling Units, Fan Coil Units, Packaged ACs and Ducted Splits, Long Distance Piping Packaged ACs, Hiper Packaged ACs, Hot Water Generator, Hiper Green Packaged ACs and VRF Systems.
Blue Star has an annual turnover of Rs 28 billion and earns a net profit of Rs 760 million. It has a network of 32 offices, seven modern manufacturing facilities, over 2,000 dealers and around 2,500 employees.
The company also offers electrical contracting, plumbing and fire fighting services. Its businesses profile includes marketing and maintenance of hi-tech professional electronic and industrial products. Blue Star has an international business alliance with Rheem (USA), Hanbell (Taiwan), Hitachi (Japan), Midea (China) Information Security Systems (UK), E’s Inc (Japan), Carel (Italy) and GREE (China).
In India, the company has manufacturing facilities at Thane, Dadra, Bharuch, Himachal, Wada and Ahmadabad. Blue Star uses state-of-the-art manufacturing equipment to ensure that the products have consistent quality and reliability.
In accordance with the nature of products and markets, business drivers and competitive positioning, Blue Star’s central air conditioning business involves design, engineering, manufacturing, installation, commissioning and support of large central air conditioning plants. Blue Star commemorates customer understanding and requirement through hassle-free project execution and committed after-sales service throughout the life-cycle of the air conditioning system. Blue Star also promotes after-sales service by offering several value-added services in the areas of upgrades and enhancements, LEED consultancy for Green Buildings and total facility management services.
The company offers ISO-certified service solutions to various customer segments and has a 24X7 customer call desk. The company also executes building electrification contracting projects and offers expertise in the areas of electrical design and engineering, supply and installation of entire power systems as well as liasioning, approvals, commissioning and asset management.
Apart from Central AC, Blue Star offers a wide range of contemporary window and split air conditioners and a range of commercial and domestic refrigeration products.
For over five decades, the electronics division of the company has been an exclusive distributor in India for many internationally renowned manufacturers of hi-tech professional electronic equipment and services as well as industrial products and systems. The company has successfully carved out a profitable niche for itself.