Mother Dairy, set up in 1974, is a wholly owned subsidiary of the National Dairy Development Board (NDDB) of India. Mother Dairy manufactures and markets a wide range of dairy products that include butter, ghee, cheese, milk, lassi and flavoured milk. However, Mother Dairy’s long product range is incomplete without the mention of Mother Dairy curd. Mother Dairy’s curd is delicious, creamy and well set which gives the taste of homemade curd without the hassles of setting curd at home. The curd is prepared in accordance with highest quality and hygiene standards.
Mother Dairy markets approximately 3.2 million litres of milk daily in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy has a strong presence in Delhi with market share of 66 per cent in the branded sector where it sells 2.5 million litres of milk every day and undertakes its marketing operations through 1,400 retail outlets and 1,000 exclusive outlets. Thus, the company derives significant competitive advantage from its unique distribution network of bulk vending booths, retail outlets and mobile units.
Mother Dairy curd has shown continuous growth over the years and today boasts of majority of market share in Delhi and NCR. Mother Dairy as a brand leads Delhi’s milk and milk products market and has a significant presence in Mumbai too.
The processing of the curd is controlled by process automation whereby state-of-the-art microprocessor technology is used to integrate and automate all functions of the processing areas to ensure high product quality, reliability and safety.
The presence and appeal of Mother Dairy curd is boosted by the certification it has received, giving it credence as a quality dairy product company. Mother Dairy is an IS/ ISO 9062, IS 15000 HACCP and IS 14001 EMS certified organisation. Mother Dairy, Delhi has been awarded ISO 9001:2000s (Quality Management Systems), HACCP, 2002 f3A and ISO 14001:2004 (Environmental Management Systems) certifications. Its Quality Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration Laboratory (NABL), Department of Science and Technology, Government of India.
As health consciousness among the masses is on the rise, Mother Dairy curd’s offering with energy, protein, carbohydrate, fat and protein is a complete nutritional package in itself that fulfills the promise of a healthy dairy product.
