DJ group’s Pan Bahar Crystal is an outcome of perfect blend of various exotic handpicked ingredients infused with 100 per cent edible gold and silver leaves. Pan Bahar Crystal is admired by elite section of consumers and is considered ‘The King of Pan Masala’.
The pan masala was first introduced in 1966 by the incumbent chairman’s father. The main focus during its creation was to maintain the rich blend of the carefully procured products. He went about the country to find the purest ingredients to make the best pan masala. Years later, continuing the legacy of being best-inclass, Pan Bahar Crystal was conceptualised by the current chairman Mr Dinesh Jain as the connoisseurs’ choice. Along with the elements of gold and silver, finest ingredients like the choicest suparis from Shimoga, rarest attars from Kannauj (UP) and Odisha, elegantly filtered catechu, aromatic cardamoms from Cochin and sandalwood oil from Mysore were selected. After three years of hard work and research, the unique product was launched in the ‘ultra-premium price category’. On November 2012, the special edition ‘crystal’ pack was launched followed by the introduction of ‘metal-embossed’ container and the pouch in early 2013.
Pan Bahar Crystal revolutionised the way pan masala was consumed. The zeal to create the best has given birth to Pan Bahar Crystal, the world’s most expensive pan masala. The product has put in extra effort to deliver a qualitatively superior creation, thoroughly maintaining quality consistency and adhering to the tradition. A strongly bonded group of people working hard to maintain the image and quality of the product has been instrumental in creating a strong image of the Pan Bahar Crystal brand.
From the procurement of ingredients to the packaging, the product offers a totally different experience to attract a different and classy set of consumers.
Pan Bahar Crystal comes in a limited edition marvellously designed crystal jar which works as a factor of attraction for the consumers. Arriving as the neverseen- before product, Pan Bahar Crystal has won many awards for its unique packaging and design including the Most Stylish Can-2013 and Supreme Award at Asia Cantech, Surbaya, Indonesia.
Retaining its originality and style, Pan Bahar Crystal promises to maintain its premium quality with consistency in its ingredients. The brand is right now seeking to widen its reach beyond India. It has been a trendsetter and thus wishes to revitalise and uplift the whole pan masala segment in India.
Its path-breaking packaging ideas have been appreciated all over the world. The brand is well on course to achieve the number one position in the traditional mouth freshener brands category in India and abroad.
