A $11 billion conglomerate, JSW Cement is a subsidiary of JSW group formed in year 2010, A part of the O.P. Jindal Group that has strong footprints across various sectors namely, Steel, Energy, Minerals, Port & Infrastructure & Cement in multiple locations across India, US, South America and Africa.
Blaze of Brilliance
JSW is known to be the “strategic first mover” to venture away from status quo, have the conviction to make fundamental changes and drive operational excellence.JSW Cements takestrust, reliability, perseverance& resilient as the major wheels that drives the brand among the top notch players.
Enagagement that Enthralls
JSW Cement has instigated a space for a separate category – PSC cement in a market that is prevailed by PPC and OPC Cement Players, thus JSW Cement has been able to take 5 % of the cement share in India, which largely attributed to the brand elevation strategies. The company has always tried to keep the brand communication in a very modest way to seek its audience ie. “BanaoPyar se ” which ideally relates to one’s closeness towards building home.
Faith Factor
JSW cements define its existence by producing world-class cement which is affordable and preferred by common man. The company takes an oath to produce 100% Eco-friendly Portland Slag Cement, which is more durable, compatible, flexible and economical compared to other category of cements available in India.
Innovedge
JSW has become a leader in the space of Portland slag cement creating its uniqueness among other major players through its prominence from media follow ups & crediting feedbacks. The brand has adopted a rigid business model by promoting only “slag” variant that is totally ecofriendly, and by stopping all those ordinary Portland variants. Thus JSW occupies a remarkable position in cement industry.
Brand promise
The company enchants its value through its exponential quality & uniqueness. Brand keeps upholding its prominence with an irresistible bonding with its valued customers.
Power facts
1. A $11 billion conglomerate, JSW Cement is a subsidiary of JSW group formed in year 2010.
2. JSW Cements takes trust, reliability, perseverance& resilient as the major wheels that drives the brand car.
3. JSW Cement has been able to take 5 % of the cement share in India concentrating Portland slag variant.
Promise Beacon
1. The company takes an oath to produce 100% Eco-friendly Portland Slag Cement that signifies its USP.
2. The company tagline is in a very modest way to seek its audience ie. “BanaoPyarse which instigates its whole idea.
3. JSW is known to be the “strategic first mover” to venture away from status quo resonating the real business boldness.
