Keppel Corporation touches lives in more than 30 countries around the world. Its commitment to excellence in executing its multi-business strategy is supported by its core competencies and unwavering focus on risk and business continuity management, technology evelopment, workplacesafety and health as well as environmental protection.
BLAZE TO BRILLIANCE
Keppel was corporatized in 1968 (as KeppelShipyard Pte Limited), but its history spans for more than a century. The name Keppel is derived from Captain Henry Keppel (1809 – 1904), a British captain who first arrived in Singapore in 1848. Henot only discovered a natural, deep water harbor at Tanjong Pagar, where Singapore Harbour issituated, but also recognised its value. The harbor was called New Harbour until 1900, when Henry Keppel, by then a 92-year-old Admiral, visited Singapore again
FAITH FACTOR
Keppel Shipyard’s move out of KeppelHarbour freed prime land that now makes up Keppel Bay. Jointly developed by Keppel Corporation and Keppel Land, Keppel Bay has become a worldclass waterfront precinct offering premier homes.
ENGAGEMENT THAT ENTHRALS
Keppel’s all inclusive people approach builds a strong and diverse talent pool to drive their businesses. The company elieves in investing in people thereby building a passionate and competent team through identifying and developing talents, encouraging work-life balance and instilling a strong culture of safety and excellence.
INNOVEDGE
Keppel Corporation has not only diversified into multiple entities, it has always tried to unlock value by investing in newer businesses likek1 Ventures and M1 Limited through Keppel Telecommunications & Transportation.k1Ventures is a diversified investment company with stakes in companies ross key diverse sectors of transportation leasing, education, oil and gas exploration, and automotive retail to maximise returns for shareholders. M1 is a leading integrated munications service provider in Singapore, with more than 1.7 million customers.
BRAND PROMISE
Keppel Corporation wants to be the provider of choice for solutions to the offshore & marine industries, sustainable environment and urbanliving. The company wants to develop and execute its business profitably, with safety and innovation, uided by its three key business thrusts of sustaining growth, empowering lives and nurturing communities.
Power Facts
Keppel Shipyard Pvt Ltd was formed followed by corporatisation of the Dockyard Department of the Portof Singapore Authority managed by British ship repair group, Swan Hunter
The group acquired 39% interestin listed Far East Shipbuilding Ltd (renamed FELS in 1972), increasing itsstake in company to 61.3%.
Singaporeans took over Keppel’s management. While developing a major shipyard in Tuas, Keppel PhilippinesShipyard was set up.
PROMISE BEACON
1976: Expansion of the MarineBusiness, acquired Singmarine Shipyard, a mediumsize shipbuilder and repairer. Inspired to be the Provider of Choice for Solutions to the Offshore & MarineIndustries, Sustainable Environment and Urban Living.
1978: Financial Services was made toprovide factoring to marine contractors. Shin Loong Credit propelled the growthand expansion of this division to include insurance and securities.
1980: Listed on the Singapore StockExchange, Keppel Shipyard’s 30 million shares of $1.00 each was offered to thepublic at $3.30 per share
2009: The sale of its 45% stake in SPCfurther strengthened
