Mahindra & Mahindra Ltd. (M & M), India’s leading SUV manufacturer, revealed its much awaited compact SUV codenamed S101, calling it the Mahindra KUV100 (pronounced as KUV ‘1 double Oh’). The company also unveiled an all new, world-class engine family named mFALCON, marking its entry into the ground up petrol space.
Blaze to Brilliance
Conceptualized and developed with the aim of creating an entirely new category, KUV100 is a compact SUV where ‘K’ stands for the ‘kool’ and trendy generation of youth, while UV represents an SUV. The numeric ‘100’ represents the pecking order of the series which comes in below TUV300 and XUV500. With its aggressive styling and dominating SUV stance, KUV100 remains true to the tough and rugged Mahindra DNA.
Faith Factor
An indigenously developed monocoque SUV, KUV100 have many firsts to its credit including the first ground up petrol engine offering from Mahindra. In fact, all research and development activities for this compact SUV were aligned with global standards of quality, technology, testing norms, regulations and emissions from the very start.
Engagement that Enthralls
Designed in-house and engineered at Mahindra’s world class research and development facility, the Mahindra Research Valley at Chennai, KUV100’s sculpted body with its prominent hood and high beltline has the design of a trendy urban crossover and elements like the headlamp, styled like wrap round shades, give it a whole new dimension. Targeted at the youth and first time car buyers, KUV100 is contemporary to the core and truly stylized with best in class technologies.
1. KUV100 is a no-compromise, next-generation compact SUV that set the stage for the emergence of an all new category.
2. KUV100 is a compact SUV where ‘K’ stands for the ‘kool’ and trendy generation of youth, while UV represents an SUV.
PROMISE BEACON
1. An indigenously developed monocoque SUV, the KUV100 have many firsts to its credit including the first ground up petrol engine offering from Mahindra
2. India’s leading SUV manufacturer, today revealed its much awaited compact SUV codenamed S101.
Innovedge
Under the hood, KUV100 is powered by the world-class mFALCON, an allnew engine family with options of both petrol (mFALCON, G80) and diesel (mFALCON, D75). Named after a bird of prey, the mFALCON is a compact lightweight engine built to deliver peppy and high performance, much like its namesake. The 1.2L, 82 HP and dual VVT petrol engine and the 1.2L 77 HP turbocharged diesel engine both deliver high, lowend torque for the perfect SUV performance and an enjoyable drive.
Brand Promise
An ambitious project from the very start, KUV100, has carved its niche amongst first time car buyers with its unique propositions. Being a listening organization, the brand identified the need gaps among consumers and started planning for the product. Coming from its state of the art manufacturing plant at Chakan, KUV100 is a no-compromise, nextgeneration compact SUV that set the stage for the emergence of an all new category.
