Colgate (sub-brand of Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873. Colgate- Palmolive was incorporated in 1937 and in the same year Colgate dental cream was introduced. The toothpowder and toothbrushes came in 1949.
BLAZE TO BRILLIANCE
The small soap and candle business that William Colgate began in New York early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. The 200-year history of Colgate reflects the strength and innovation that Colgate people have used to constantly transform the company and identify new opportunities. In 1976, Colgate launched the ‘Young India Programme’. In 1993, it launched Colgate Total, the most technologically advanced toothpaste.
In 2008, Colgate created a Guinness World Record with 177,003 people simultaneously brushing their teeth across 380 locations in India, in one day at one time.

With global brands sold in over 200 countries, Colgate, Mennen, Palmolive, Ajax, Softsoap and Hill’s Pet Nutrition are among the world’s most recognisable household names, trusted and relied upon by consumers everywhere.
FAITH FACTOR
The Company cares about people: Colgate people, customers, shareholders and business partners. Colgate is committed to act with compassion, integrity, honesty and high ethics in all situations, to listen with respect to others and to respect differences.
ENGAGEMENT THAT ENTHRALS
Colgate Palmolive India undertakes its corporate social responsibility through a variety of effective programmes. Since 1976, the company has been delivering oral health education to children in rural and urban India in partnership with the Indian Dental Association (IDA). Colgate’s community outreach efforts have touched the lives of millions of children, providing the information, insight and inspiration they need for a healthy life and a healthy smile. The Company is committed to protect the global environment, to enhance the communities where Colgate people live and work, and to be compliant with government laws and regulations. All Colgate people are part of a global team, committed to working together across countries and throughout the world. By sharing ideas, technologies and talents, the Company achieved and sustained profitable growth.
INNOVEDGE
Colgate is committed to get better every day in all it does, as individuals and as team, by better understanding consumers’ and customers’ expectations and continuously working to innovate and improve products, services and processes. In 2011, it introduced Colgate 360 Surround toothbrush, Colgate 360 Sensitive Pro-relief toothbrush and Colgate 360 Sensitive Pro-relief toothpaste.
BRAND EQUITY
Colgate is awarded with ‘The Ethical Brand in FMCG Sector’ by World CSR Congress in 2014. Also Colgate is awarded the ‘Best Supplier of the Year 2013’ by Tesco India at their Supplier Conference 2014. Colgate Visible White was declared ‘Product of the Year 2014’ in the toothpaste category in a research conducted by Nielsen India. Colgate is ranked the number one Most Chosen Consumer Brand In Kantar World panel Brand Footprint Report 2014. Brand Colgate was facilitated as one of Top 50 Most Valuable Brands in a Brand Survey conducted by the WPP agency Millward Brown for the first time in India 2014.