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INT+ WCRC - September 10, 2015 - 0 comments

crocin-250x201FIGHTING THE FEVER

Crocin is India’s leading analgesic brand in the non-prescription (overthe- counter) analgesics category with a wide range of variants in both solid and liquid formats.
Crocin is manufactured by GlaxoSmithKline Consumer Healthcare Ltd in India. It has been a trusted household healthcare name for over four decades and enjoys a strong medical heritage. It is widely used as an effective remedy for mild-to-moderate pain.

FACTOIDS

  • Crocin is India’s leading analgesic brand in the non- prescription (overthe- counter) analgesics category with a wide range of variants in both solid and liquid formats.
  • More than two million tablets of Crocin are sold every day in India. That is nearly 20 tablets every second around the clock
  • Crocin has evolved from a pain, body ache relieving drug to a household medicine and a brand of choice
  • Recently, the brand was voted among the “Top 100 Most Trusted Brands” in India

BLAZE TO BRILLIANCE
More than two million tablets of Crocin are sold every day in India, which means nearly 20 tablets every second around the clock. Internationally, Crocin is marketed as Panadol and sells in more than 80 countries. Crocin is an over-the-counter medicine which is easily accessible to patients. It commands a strong medical equity and enjoys the confidence and trust of medical practitioners across the country and in the world as well. Recently, the brand was voted among the ‘Top 100 Most Trusted Brands’ in India.
FAITH FACTOR
Over the years, Crocin has evolved from a pain and body ache relieving drug to a household medicine and a brand of choice. The Crocin range includes products of various strengths and the products specially developed for children.
ENGAGEMENT THAT ENTHRALS
Crocin paediatric portfolio is a complete range of antipyretic, analgesic medicines where there is one for every age group, from infants to toddlers to older kids up to 12 years. With a continuous series of innovations, it has evolved significantly from its simple 500 mg paracetamol variant to a range of product extensions like Crocin Pain Relief, Crocin Cold & Flu, Crocin 650 mg tablets alongside a pipeline of liquid formats for little ones.
INNOVEDGE
The ordinary paracetamol tablets may take a longer time to release as they do not easily disintegrate within the human system. Crocin Advance with ‘Optizorb’ technology releases its medicine up to five times faster than the ordinary paracetamol tablets, providing the consumers fast and effective relief.
Crocin Cold and Flu’s special nondrowsy formula provides effective relief from multiple symptoms of cold. It contains paracetamol, which has analgesic plus antipyretic properties, along with special ingredients which help in relieving congestion.
BRAND EQUITY
Crocin is a clinically proven pain relief medicine with a higher dose of paracetamol which provides quick and effective relief from daily aches and pains. It has been a tried and tested product for more than four decades now and continues to be one of the most preferred medicine brand in India and the world.

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