With technology breaking new frontiers every now and then, the world is moving at a frenetic pace. People are always on the move and need to be updated on the latest happenings 24X7. ABP News, formerly known as Star News, is a leading Hindi news channel in India that primarily caters to a North Indian audience. In a decade since its inception in 2004, the news channel has been known for its accurate news coverage and up-to-date news that has helped it garner a lot of viewers in India.
BLAZE TO BRILLIANCE ABP news previously known as Star News made its debut in March 2004 with the promise of keeping each individual ahead and informed. With prompt reporting, insightful analysis of current affairs, STAR News quickly became people’s favourite, by living up to its motto of ‘Aapko Rakhe Aagey’. ABP News is one of India’s first 24-hour national Hindi news channels. ABP Majha is a Marathi news channel catering to Mumbai and Maharashtra. ABP Ananda is a Bengali news channel from ABP WCRC India’s Most Promising Brands 92 MOST PROMISING BRAND WORLD CONSULTING & RESEARCH CORPORATION CONSUMER AND PRODUCT SURVEY BY ibrands360 Process Advisor: Ernst & Young LLP India stable providing Bengali news and entertainment content.
FAITH FACTOR In today’s era of the Internet, news is available instantly and people have many platforms to access the same. With its motto of ‘Aapko Rakhe Aagey,’ ABP News strives to ensure that it is always in a position to provide the latest news to fulfil its promise of keeping each individual ahead and informed. With prompt reporting, insightful analysis of current affairs, ABP News quickly became people’s favourite. Its cutting edge formats, state-of-the-art newsrooms command attention of 48 million Indians every week.
ENGAGEMENT THAT ENTHRALS The recently held elections in India were historical for more reasons than one. As a country that was demanding change in governance, a lot of interest was generated as the whole planet was following every move of the world’s largest democracy. For the recent Lok Sabha elections of 2014, ABP news came up with a slew of shows ahead of the polls and also undertook a massive marketing campaign to promote these programmes called “Aap Apni Rajneetik Rai Kahan Banate Hain?” Significantly, the campaign tried to get viewers to switch to ABP News to form the ‘correct political opinion’ by telling them, “Sahi Rajneetik Rai Banane Ke Liye Dekhiye Sirf ABP News” (To make a correct political decision, watch ABP News)
INNOVEDGE In an industry where news is updated every minute thanks to various available platforms today, ABP News is available on many digital properties. It is active on the Internet and mobile through its various digital products. The national presence of MCCS network, a group company of ABP News, makes it a highly desirable news network because it has pan-India relevance and enlightens Indians across states, boundaries and regions.
BRAND PROMISE
To be the first and preferred choice of integrated information service provider for news and information in India through:
Access across all electronic platforms of choice.
Providing extensive and comprehensive news of the highest quality.
To give viewers worldwide an edge on India by empowering them with timely and essential information.
By believing in core values like honesty and integrity.
By ensuring that they are unbiased in their coverage.
By providing fast and accurate delivery of information.
Highest standards of business ethics and corporate behaviour.
FACTOIDS
1. ABP News is one of India’s fi rst 24- hour national Hindi news channels.
2. ABP Majha is a Marathi news channel catering to Maharashtra.
3. ABP Ananda is a Bengali news channel from the ABP stable targeting Bengali speakers across the country.
PROMISE BEACON
1. 2012: The year in which the Popular Hindi news channel Star News was rebranded as ABP News
2. 48 million: ABP News became a people’s channel. Its cutting edge formats, state-of-the-art newsrooms commanded the attention of 48 million Indians every week
3. 2003: The year in which Anand Bazar Patrika ventured into television space with a joint venture with Star India for three news channels
4. 2013: ABP News Editor-in-chief Shazi Zaman was awarded the best editor-in-chief (Hindi) at the exchange4media News Broadcasting Awards 2013
5. 2014: The year in which ABP News launched the best city awards
