Aldar Properties was launched in 2005. The development company is owned by leading Abu Dhabi institutions, shareholders and investors, providing them with a sound long-term portfolio. Today, it is undertaking multi-billion Dirham civic projects to help develop Abu Dhabi into an international business magnet and tourist destination. Recently, Morgan Stanley Research Europe cited Aldar as the leading developer in Abu Dhabi’s real estate sector. The company owns over 50 million square metres of land throughout the Emirate. The current property portfolio includes major developments within the Emirate of Abu Dhabi – Yas Marina Island, Al Raha Beach, Central Market, Nareel Island, and Noor Al Ain.
Blaze to Brilliance
In its attempts to create modern, efficient, attractive and sustainable environments to facilitate the social and economic development of Abu Dhabi, Aldar Properties Deputy CEO, Mohammed Al Mubarak had signed a MoU with ADEC Abu Dhabi Education Council (ADEC), cementing a productive alliance that has already seen the successful opening of five schools across Abu Dhabi and a concerted effort to raise the quality of the city’s educational standards and prepare its next generation of students to compete in the global market. Their growth was further boosted by the Aldar Partnership programme which has gone beyond the web of traditional sponsorship and branding to a deeper level of holistic brand/business integration and partnership with different entities at various levels like business generating opportunities, innovative branding, and communication and promotion platforms depicting their far sightedness in mutual growth.
Faith Factor
Aldar Properties has a key competitive advantage due to its sound financial backing, large resources, the high level of management expertise and the Government’s support in undertaking large-scale, market-driven projects which add value to the Emirate’s booming property industry. Aldar Academies is already playing its part in providing educational services which are considered a transformation of the education sector in Abu Dhabi.
The ALDAR Partnership Programme is the first programme of its type in the UAE enabling them to commercially align local and international brands with AbuDhabi’s most respected developer- Aldar Properties. This helps to create innovative business and branding platforms. In one of its properties called Baniyas Towers there are over 900 underground parking spaces which marks the highest car parking ratio in a rapidly expanding city.
Engagement that Enthralls
As a part of their promotions strategy, their mall- Al Jimi was the silver sponsor for Abu Dhabi Property Company which sponsored Al Ain Airshow in 2004. Aldar Properties successfully pledged support to Emirates Wildlife Society in association with WWF, World Wide Fund for Nature (EWS-WWF) for their nationwide innovative educational E-learning program, ‘Interactive Enviro-Spellathon that aimed at enhancing environment awareness amongst school children, parents and the community at large in the year 2008.
In a bid to market their famous Ferrari theme park built on the Yas island, Aldar Properties, asked the then His Highness Sheikh Mohammed bin Zayed Al Nahyan, Abu Dhabi Crown Prince and Deputy Supreme Commander of the UAE Armed Forces, in 2010, to officially inaugurate Ferrari World Abu Dhabi. Aldar Properties PJSC, had been awarded for its work in the field of sustainability at the 2010 Arabia CSR Awards, held in Dubai with the “Best Newcomer” award in 2010 adding to the brand equity of the company.
InnovEdge
One of its developments, Al Raha Gardens which is a tranquil retreat within the dynamic Al Raha Beach Development, designed to be a complete community; is the first development to be offered to UAE Nationals in Abu Dhabi on an ownership basis. Their ‘Al Mamoura’ property reflects the first model for the new Grade A international standards building that have been developed in Abu Dhabi with corporate occupiers in mind. Their mall, ‘Al Jimi’ was awarded an ICSC certificate of merit for innovation in refurbishment and redevelopment in 2002, Al Jimi Mall has been an outstanding success story since its opening. Not only in residential properties, but also in commercial properties, Aldar scores high with its ‘HQ’ property being voted ‘Best Futuristic Design 2008’ by the Building Exchange Conference, HQ represents the most striking new addition to the Abu Dhabi skyline, whilst providing flexible office accommodation to the most astute of corporate occupiers. Cleveland Clinic Abu Dhabi (CCAD) has set a new benchmark in medical facilities around the world with its “7 Star” service and quality.
Brand Promise
At the core of what Aldar stands for is the corporate focus on balancing the evolving needs of a modern city while maintaining and conserving the environment. Aldar projects seek to prioritise the immediate and future; physical, social and economic requirements of the United Arab Emirates and Abu Dhabi for the benefit of those who live and work in the region.
As the Emirate’s premier real estate development, management and Investment Company, Aldar’s vision is to establish Abu Dhabi as UAE’s most dynamic forward-thinking real estate market by creating unique and prestigious developments that can be used as a benchmark of quality, whilst adhering to the cultural and natural heritage of the city.
Factoids
1. The company’s announced pipeline development portfolio includes more than 40 major developments and re-developments in the United Arab Emirates
2. Aldar is committed to contributing to the growth of Abu Dhabi through a number of development initiatives, one of which involves creating worldclass institutions to position Abu Dhabi among the world’s best in international educational rankings
3. Aldar operates a portfolio of schools in Abu Dhabi through its Aldar Academies division, delivering high-quality education to around 3,500 children from 4-18 years of age including 40 different nationalities
Promise Beacon
- 2008: Aldar was assigned a high rating of A3 by Moody’s Investors Service and a solid A- by Standard & Poor’s
- 2007: Aldar Properties PJSC created a limited liability company (LLC) called Aldar Academies
- 2008: The year in which Aldar Academies’ opened it’s second school Al Yasmina
- 2011: In the first half of this year Aldar reported a net profit of AED 316.4 million
- 2011: The year in which Aldar signs up five leading UAE retail groups for Yas Mall
