Anchor Electricals: ibrands360, Asia’s Most Promising Brands

Anchor manufactures innovative, eco-friendly World-class products for making users’ lives simpler, safer and more comfortable. Over the last five decades, Anchor has managed to capture the attention of every citizen in this country. It started with a humble vision of manufacturing electrical products of outstanding quality at a time when the market involving electrical switches or wiring devices was handled by the unorganized sector.

BLAZE TO BRILLIANCE

Anchor’s experience, skill set and understanding of the Indian market is unmatched in the field of electrical products since 1963. With a constantly expanding product range and growing market share, Anchor is one of the largest domestic manufacturers of electrical construction materials.

FAITH FACTOR

Established in 1963, Anchor Electricals Pvt. Ltd is a wholly owned subsidiary of the Panasonic Corporation. Panasonic acquired Anchor, the 50-year-old Indian family-owned electrical equipment brand, in 2007. The range includes Penta Modular, Roma, Uno switchgear, Panasonic LED lighting and Panasonic HIT Solar PV module.

ENGAGEMENT THAT ENTHRALS

Adhering to the Panasonic Corporation’s Basic Business Policy, the brand is taking new strides in making holistic development in terms of its product range, supply chain management, environment-friendliness for facilities as well as in product design & development, energy conservation and service offerings. Since 2007, the corporate culture of the brand is a vibrant concoction of Expats and Indians who are working together to improve and streamline production, driving synergy in processes, strengthening after-sales support, expanding distribution, improving logistics and ultimately adding value in individual lives. The Open-Door Culture drives a robust synergy between all divisions of the company.

INOVEDGE

Best-in-the-Globe Manufacturing, Product Design & Development Expertise, Ability to develop and market technologically superior and lifestyle products for the entire Indian socio-economic spectrum, superior after-sales-service and direct customer support are Anchor’s core competencies as a brand. Anchor’s future plans entail growing its electrical solutions business in the domains of Energy Generation, Conservation and Management. It intends to add new value to lives of people across the nation through innovative solutions addressing their needs and adding comfort in their lives. These are aligned to the larger than life brand promise of Panasonic – “A Better Life and Better World” that aims to cater to needs of the consumers in all spaces with quality products.

BRAND PROMISE

The founder of Panasonic Konosuke Matsushita’s basic business philosophy governs the everyday business at Anchor. The core values of Integrity & Honesty, Teamwork, Innovation & Adaptability, Social Responsibility, Accountability and Customer focus are derived from the same. According to him, “Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the  world.”