Parle Agro created a niche in the soft drink market through its soft drink Appy Fizz in the year 2005. Appy Fizz’s entry in the market came as a welcome change in the soft drink sector dominated by colas till then. Appy Fizz came as a refreshing change especially for consumers looking for a healthy drink. The taste of apple as an aerated drink is a welcome break.
Appy Fizz, made with carbonated apple juice, brings in the taste of apples in this new avatar. It is refreshing and delicious in taste thus offering buyers something more than just an apple juice. Coming from the company (Parle Agro) that introduced sparkling fruit juices in India, this beverage continued the legacy by entering the beverage market. It offers a great alternative to the available aerated drinks. The packaging of Appy Fizz is another added feature associated to it. The champagne shaped bottle is designed to attract the young generation buyers. Over the years, the trendy outlook of Appy Fizz bottle has succeeded in leaving its imprint on the consumers.
Appy Fizz is not only delightful in taste but owing to its content has a healthy effect as well. As the drink is made with choicest apples, one can thus derive the goodness that features in the fruit itself. In every 100 ml serving of this drink, one can get approximately 57 Kca energy, apart from vitamin, calcium and potassium.
In 2012, Appy Fizz widened its product portfolio by introducing the cool ‘graffiti’ can. The can was an instant hit with the existing consumers and the new customers alike. Thus what has helped Appy Fizz to continue its success story is its constantly evolving marketing strategy in the everchanging landscape of fruit drinks.
Also Appy Fizz’s stand out is its mascot, which happens to be the bottle itself — an opinionated, walking, talking character with a quirky sense of humour which clicks with the youth almost instantly.
Fizz has maintained high quality since its inception. With new and innovative ways to reach out to every nook and corner of the country the brand Appy Fizz is getting stronger with each passing day. In the beginning the challenge was to introduce Appy Fizz to the consumers in the most interesting manner possible. With that objective well achieved, Appy Fizz has successfully maintained its leadership position since the time of its inception.
